The Big Budget Ads Agency Built to Deliver 7-Figure Returns
Don’t Burn Budget Build Momentum
The bigger the budget, the bigger the opportunity, when you know how to use it.
We turn your ad spend into higher returns through data-led strategy, performance-driven creative, and our no-BS approach
on your paid media strategy
A sample of previous successful campaigns
From start-up to success, with $4M sales on a $500K ad spend
This is a great example of what’s possible when you combine meaningful ad spend and the right strategy: An international brand approached us with a vague goal to simply make their ads profitable. They committed $500K to their paid media strategy, and the results far surpassed expectations.
Within a year, we delivered 8x ROAS and $4.02M in total revenue ($1.73M from Google Ads and $2.29M from Facebook Ads).
What started as a sizable investment for a startup became the catalyst for international expansion and long-term profitability. They continue to invest confidently in paid media as they scale globally.
Our tried and tested approach to producing pulse-pounding profits from your ad campaigns
We’ve heard it all from clients burned by agencies who blew through their budget faster than a credit card in Vegas. Not to mention the mountain of complaints about agencies that:
1) Give clients inflated results with ambiguous data
2) Communicate so slow that you may as well be communicating via carrier pigeons
3) Set unrealistic expectations for a minimum budget and overpromise ‘overnight results’
Signing on with us feels refreshingly different. You’ll get complete clarity from day one, no smoke, no mirrors. You’ll have direct communication lines with the ad managers running your campaigns, with regular check-ins, detailed insights, and full transparency about what’s working and what to expect next.
Pre-Profitable
FINDING THE FIT
Experimental phase: Test and explore a wide range of creative elements
Invest 100% of spend into testing
Post-Profitable
Scaling the Spend
Developmental phase: Leverage the highest-performing strategies
Invest 80% into the highest performers, and 20% into refining the rest
STAGE 1:
When you first sign up, our main focus will be on discovering what type of creative and messaging resonates most with your audience. To do this, we’ll methodically test creative elements as widely and deeply as possible. We’ll continue with rigorous testing until we see a consistent return on ad spend.
STAGE 2:
Once we’ve identified what’s working, we shift into scale mode. This phase involves leveraging your best-performing assets while narrowing our testing to fine-tune the remaining ones to perfection.
OUR PERFORMANCE
IS ALWAYS PUBLIC
Snowball clients are currently averaging…
5.1x
“How do you calculate the Return on Ad Spend (ROAS) in this graphic?”
Good question. The ROAS above is based on total client ad spend over the previous four months, including our fee, of course. We update this public figure every month because we’re proud of the results our clients are achieving, and we have nothing to hide.
The questions scaling brands should be asking when setting up ad campaigns
Who is our ideal customer?
What steps do they take to discover our product?
What role should paid ads play in our overall digital marketing strategy to accelerate growth?
How can we align our paid search marketing with our SEO, email marketing, and organic content to create a more consistent customer journey
What type of messaging will perform best?
What objections or hesitations can my messaging disarm before they’re even voiced?
Where should we send our ad traffic?
Are we driving traffic to the right place, or is a dedicated landing page the conversion boost we’re missing?
Are we spending enough to actually learn what works, or just enough to stay confused?
How should we split our budget between different channels and platforms?
Already running paid campaigns?
Your Questions Might Be Something Completely Different Then…
What would a top-tier paid media marketing agency do differently with our budget?
How would they utilise testing, data, and creative to turn our budget into a scalable growth engine?
What campaigns or channels deserve my attention right now?
Are we using the right messaging and formats across paid search and paid social channels?
Are we tracking the actual cost of our digital advertising in a way that reflects real growth, not just surface-level success?
What would revenue growth look like if we increased our ad budget?
A sample of previous successful campaigns
From playing it safe to $2.3m in sales from Facebook Ads
One eCommerce business operating in the competitive homeware industry was hesitant to invest in paid media, worried that it would be a volatile investment without a guaranteed outcome. After we reassured him that we had extensive experience operating in his market, he decided to give it a shot. In just 12 months, our campaigns generated $2.3 million in sales.
We showed him exactly what’s possible with the right paid media marketing strategy and a well-managed $500K budget. Today, paid media continues to deliver strong returns on his bottom line.
First win to full-blown avalanche
Our secret sauce is reverse engineering what already works, and scaling it to the max.
That means we take your current ad performance and use it to ignite even stronger results. Call it the Snowball effect: every win compounds until it becomes an avalanche of growth.
Yes, we love a sexy hook as much as most agencies do! However, we always prioritise data when it comes to your brand. We let the data tell us what your audience cares about and what motivates them to click and return. And then, we shape your strategy to do just that.
Go big with the best advertising platforms for your advertising campaigns
EXPLORE / Google Ads
Google is one of our favourite platforms for a reason. It delivers at every stage of the marketing funnel, from building awareness to driving high-intent conversions. Its precision targeting allows us to reach exactly the right people, whether that’s high-value buyers in specific areas or niche B2B decision-makers ready to convert. Google offers unmatched reach and return potential for brands ready to scale. We could write a book on it, but we’d rather show you how to use it to grow.
EXPLORE / Meta (Facebook & Instagram) ADS
Meta sets the standard for paid social performance. Its unmatched reach and targeting capabilities make it ideal for brands looking to build brand recognition. We also love Facebook marketing for its creative flexibility, offering a wide range of ad formats that align with different business objectives, whether that’s growing awareness, generating leads, or retargeting high-intent audiences.
EXPLORE / Microsoft (Bing) Ads
Adding Microsoft Ads (formerly known as Bing) can be a strategic addition to a multi-channel strategy. First and foremost, it’s a great value for your advertising budget, with cost-per-click rates often significantly lower than Google’s. What’s more, its distinct user base allows you to reach audiences that may be less active on other platforms, helping you expand your overall reach and efficiency.
EXPLORE / TikTok Ads
TikTok is quickly becoming one of the most powerful social media platforms, even rivalling Meta with over 1.8 billion monthly active users. And with video content reigning supreme in the world of social media marketing, TikTok can give your brand a competitive edge when matched with the right audience, creative, and strategy.
EXPLORE / Amazon Ads
Amazon’s ad placements allow you to place ads at the top of search results, ensuring your product is being seen by high-intent potential customers. It’s PPC model, combined with flexible budget settings and adjustable bids, gives you full control over your ad spend. With the right product–market fit, the world’s largest online marketplace can be a powerful engine for scale.
Looking for platform-ready creative that performs across Meta, Google, Amazon, and more, without getting lost in the strategy?
The paid media agency For purpose-driven brands
We’ve generated over $10 million in revenue (and counting) across multiple niche industries.
A sample of the high-growth brands we’ve worked alongside:
Sustainable skincare brands
High-end beauty labels
Bespoke furniture makers
Ambitious online startups
Eco-friendly eCommerce businesses
Health and wellness innovators
At Snowball, driving positive change is at the heart of everything we do. If your business is making a difference, we’re here to help you grow it.
With nearly a decade of experience and a proven track record in helping clients reach their business goals, we know what it takes to scale companies that are serious about growth.
Just ask any of our satisfied clients who say things like:
“We’ve scaled a lot with our Facebook budget and were pleased that the return on investment improved as we went up, too!”
– Jennifer, Head of Clean Skincare Company
No long contracts
& no hassles
ike you, we're only interested in working together as long as we're delivering the results you need.
We like to keep things simple here at Snowball. We only ask for an initial three-month commitment to build momentum, followed by a rolling one-month notice if you decide to end our partnership.
While we’ve had some rapid wins that beat industry benchmarks in the past, we’d rather set real expectations than sell you on shortcuts.
Generally, campaigns can take a few months to hit their stride, and 3–9 months to reach full performance potential. That said, you’re still free to step away if your priorities change.
A sample of previous successful campaigns
Would you spend £1k for £26k in sales?
A business owner selling across B2B and B2C industries came to us looking to scale their Google PPC campaigns. They started with a modest budget and low expectations, given their starting point was under 1x ROAS. But by month two, we’d helped them hit £26K in sales revenue and a 25x ROAS from Google PPC alone. Starting small gave them the confidence to go bigger. That early test gave them the confidence to scale as well as a glimpse of what might’ve been possible with more budget from the start.
Snowball Studios: The home of powerful creative
EXPLORE / Creative at scale
No more ‘pretty but ineffective’ creative. Our design team work closely with our ad managers so that every asset is designed with your strategy and performance in mind. This tight collaboration means faster feedback loops, better iterations, and creative that’s built to convert from the very first frame. As your campaigns scale, so does your creative. We produce more content than you think you’ll need, so we’ve always got fresh angles, new formats, and ready-to-go variations in our back pocket to keep performance high and ad fatigue low.
EXPLORE / Data-Led Testing
You’ll never find us slapping your logo onto a recycled template or assuming what worked for someone else will work for you. Even with years of success in your market niche, we won’t assume we know exactly what will work for your brand or audience out of the gate. We’ll methodically test many key variables before making informed decisions based on the data.
EXPLORE / Blending AI Precision with Human Ingenuity
We use AI and industry-leading tech to supercharge both our tracking and our creative process. While it’s been a sizable investment, it’s paid off in smarter decisions and better-performing campaigns. Although AI helps us move faster and explore concepts more deeply, our creative is still shaped by human insight.
Same Results, different day? Get a second opinion
If you’re tired of seeing the same results and throwing money into the algorithm abyss, it may be time to get a second opinion on your ad accounts.
Get in touch to book your no-obligation account audit for our take on how your current setup is really performing.
You’ll never be convinced into throwing out your current setup; instead, we can walk you through the improvements we can make to maximise the potential of what you’ve built.
Book your free account audit and hear why we get feedback like this: ‘We’ve had a bunch of agencies, but you’re the ones who pulled back the curtain.’