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Paid ads case study

eCommerce growth in action

From $0 to $4m in sales with a $0.5m ad spend

 

After trying other eCommerce agencies without success, a US-based eCommerce business in the health and wellness space approached us intending to push their ROAS beyond 1x.

 

Within 12 months, our marketing strategies helped them generate 8x ROAS, $1.73M generated through Google Ads and $2.29M from Facebook Ads.

Our two-step business strategy that fuels pulse-pounding profits from your paid ads 

Many eCommerce brands that come to us have been burned before with fancy presentations that have ended in lacklustre results.

We’ve heard enough horror stories to fill a crime scene tape about digital marketing agencies that:
1) Inflate claims about return on ad spend. 2) Give clients vague reports and buzzwords instead of real answers. 3) Lock brands into 12-month contracts with hefty penalties for leaving early.

Shocking, though sadly not surprising.


With Snowball, nothing’s left to guesswork. You’ll have a clear picture at every stage, from onboarding to strategy and execution. Our paid ads managers keep you in the loop with regular reporting, check-ins, and plenty of chances to share your feedback.


Consider us a fresh breeze for your brand.

Pre-Profitable

FINDING THE FIT

Explore a wide range of A/B test variants & identify which roads lead to the highest potential uptick


Invest 100% of spend into testing

Post-Profitable

Scaling the Spend

Protect and maintain your highest-performing strategies and campaigns
Invest 80% of spend into what’s working and 20% of spend into creating your next big win

STAGE 1:

The first phase is the experimental phase, where we’ll allocate 100% of your ad spend to testing. The focus is on testing to uncover what makes your eCommerce brand stand out and how to maximise your advertising campaigns from the start.



STAGE 2:

Next, in the developmental phase, we’ll transition to allocating 80% of your budget to your best-performing advertising campaigns. The other 20% will be dedicated to A/B testing, allowing us to focus on optimising areas where we can improve.

OUR PERFORMANCE
IS ALWAYS PUBLIC

Snowball eCommerce clients are currently averaging…

5.1x

“How do you calculate the Return on Ad Spend (ROAS) in this graphic?”

The ROAS shown here reflects total client ad spend over the past four months, including our fees. We update this figure monthly because we’re proud of what our clients accomplish, and we believe in full transparency.

eCommerce paid ads agency Snowball Creations

Wouldn’t it be lovely 
to know the answers to questions like…

What offers should my store run?
How do we align our brand storytelling with paid social media and paid search to create a cohesive message?

How should we define our target audiences??
Which marketing channels are most effective for reaching high-value shoppers on leading eCommerce platforms?

What type of content creation and ad copy will resonate most?
And how do we test copy variants?


Where should we send our ad traffic?
Our eCommerce website? A dedicated landing page? The secret third page that everyone else is doing?


What steps do my customers take to make a purchase?
What do they need to know to buy with confidence?

Already running paid media campaigns?

Your questions might sound more like…

Are we even making money on ads once we factor in customer acquisition cost?
What would happen to our eCommerce sales if we cut or paused our ads?

Which marketing campaigns deserve my attention right now?
Do we need separate marketing campaigns for social and search or one unified approach?

Are we seeing vanity metrics or real eCommerce growth?
What strategies will help us boost customer lifetime value for sustainable growth?

eCommerce growth in action

From hesitant to high-growth with $2.3m in sales

Ads don’t work, to $2.3m sales case study

An eCommerce business in the furniture industry approached us, initially sceptical about hiring an agency for paid media after seeing too many polished proposals that led nowhere. The results proved otherwise. Within a year, we scaled $2.3M in sales from a $500K ad budget. Paid ads are now their main force driving both traffic and sales.

Premium eCommerce ads agency

At snowball We let data lead the way

While we love a sexy hook, we’d rather let the data drive when it comes to your brand.

We just think it’s smarter to reverse-engineer what’s already working, so every success fuels the next. That’s the snowball effect in action.

The insights we gather during this process don’t just inform your paid ads strategy.It gives you an in-depth understanding of who your audience is and the steps they take before making a purchase.

Our channels of choice to achieve sustainable growth

EXPLORE / Google Ads

Google Ads is one of the most effective ways for eCommerce brands to increase visibility to potential customers who are already searching for what they offer. With smart targeting, detailed analytics, and powerful segmentation tools, we use Google to make sure your brand shows up exactly where and when it matters most.

.

Show up on Google

Social media marketing can be a powerful tool to boost brand awareness and increase traffic to online stores. Meta has the largest user base, offering unmatched reach to strengthen your digital presence. As well as Meta’s visual focus, which makes it a great way to showcase your products engagingly and memorably. 

 

Scale with Meta

Although often overlooked, Microsoft Ads (also known as Bing) can offer eCommerce brands valuable opportunities to expand their visibility.

Lower competition typically means more cost-effective clicks. Plus, Bing users tend to be older, often working in corporate environments and earning higher incomes, making it an ideal platform to promote premium eCommerce products.

 

Scale with Microsoft Ads

TikTok offers a massive audience base, many of whom use the app to discover new products. Thanks to its interest-based algorithm, brands can gain organic traffic and visibility without needing a large following.

 

Capture sales from TikTok

Amazon Ads can be a highly effective marketing platform for eCommerce brands. Amazon owns a large percentage of all online eCommerce sales, as well as access to shoppers who are ready to buy. Claim your spot on the Amazon marketplace and meet customers in their favourite places to shop.

 

Own your Amazon presence

We don’t just handle your paid ads. We also specialise in creative that brings your products to life. Get effective creative at a fraction of the cost from Snowball Studios.

DOING GOOD? MAKE YOUR ADS DO GREAT

Paid ads agency for purpose-driven brands

With nearly a decade of experience helping eCommmerce brands grow.


We’ve successfully partnered with:

Sustainable skincare brands

High-end beauty labels

Bespoke furniture makers

Eco-friendly eCommerce businesses

Ambitious online startups

Health and wellness innovators

Still wondering if we’re the right eCommerce marketing agency for your brand?

 

We’re a full-service paid media partner with a track record of helping eCommerce brands grow to their full potential.

So far, we’ve helped generate over $10 million in revenue (and counting).

 

Whether you need smart search engine marketing, a high-converting paid media strategy, more online sales, or a solid boost in revenue, we’ve got your entire eCommerce marketing engine covered.

No long contracts
& no hassles

We don't believe in contracts designed to keep you hanging on for that elusive “just wait and see” payoff.

Instead, we keep things simple:
We ask for an initial 3-month commitment to build momentum, then a rolling one-month notice if you ever want to step away.

While results typically take 3–9 months to fully mature, you have complete flexibility if your priorities change.

You’ll always know exactly where things stand, what’s coming next, and how your investment is performing, with transparent reporting, regular check-ins, and honest feedback every step of the way.

ECOMMERCE CLIENT RESULTS

The 25x ROAS that redefined this brand’s growth

1x to 25x ROAS by month two​ case study

We partnered with a fast-growing supplier operating across both B2B and B2C channels. They approached us to scale their Google Ads campaigns, aiming to maximise their advertising investment and reach new growth milestones, but with a very lean budget. In just two months, we outperformed all projections, generating £26K in sales revenue (a 25x ROAS) from a modest £1K budget. The success of this campaign became a launchpad for reinvesting in further growth and expanding their online advertising.

More creative, more impact, crafted by Snowball Studios

EXPLORE /Smarter content marketing

Our team at Snowball Studios will double up on content creation, producing more assets than we strictly need. This gives us the flexibility to test quickly, double down on what works, and keep our content fresh at every turn. Whether you need striking images, video ads, or catchy copy, we have every creative digital advertising need covered.

We approach A/B testing with surgical precision. We’ll rigorously test all elements of your creatives to explore creative angles widely and deeply, and continuously iterate based on results.

We’ve seen firsthand how AI and other software can add an extra layer of impact to marketing efforts. AI helps us test, refine, and polish ideas at speed, so that our team can focus on the art of storytelling and the strategy behind your success.

Get our honest opinion on your ads

We’ll never push you to throw out your current ad accounts to start fresh; instead, we’ll give you our honest feedback and walk you through improvements we could implement together.

 

Book a no-pressure account audit to see why clients tell us, “You’re the ones who finally pulled back the curtain.”