Paid Social Isn’t Just for B2C
Did you know that Facebook (Meta) has a global advertising audience of over 2.2 billion?
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Despite this unmatched reach, many SaaS companies dismiss Facebook as a reliable channel of predictable growth.
It’s often written off as ‘too recreational’ compared to the popular networking platform, LinkedIn. While that perception may hold for some high-ticket enterprise deals, it has led to a similar misconception among smaller and mid-market SaaS brands.
But that perception is exactly where the opportunity lies.
For SaaS brands with the right product–market fit, Facebook can become one of the most reliable and cost-effective engines to drive predictable growth.
To be successful with Facebook ads in the SaaS space, you need a specialised strategy.
Snowball can help you scale your revenue through Facebook Ad campaigns that:
1) Effectively communicates HOW your SaaS product solves user problems and addresses their pain points
2) Are tailored to each stage in the funnel, moving your prospects closer to conversion at each stage
3) Are laser-targeted to your (ICP) Ideal Customer Profile, custom audiences and lookalike audiences
Systematically grow Your MRR with Facebook Ads For SaaS
Running Facebook ads for a SaaS product is uniquely different to selling eCommerce products. You’re not creating urgency, appealing to emotional triggers, and using pretty displays to entice customers.
Instead, you’re guiding the user down a complex funnel, consisting of up to 266 touchpoints, whilst holding their attention and speaking to their needs.
That’s why partnering with a SaaS Facebook Ads agency can turn Facebook from a ‘maybe’ channel into a predictable pipeline growth channel.
We’ve developed a strategic two-step process: first, securing meaningful conversion rates, then scaling them predictably to drive sustainable growth.
STAGE 1
FINDING THE FIT
Invest 100% of the ad budget into testing
Test widely across audiences, ad creatives, and funnels to discover what drives the strongest results
STAGE 2
Scaling the Spend
An 80/20 advertising budget split: amplify what’s working, refine what’s next
Double down on proven winners while fueling future growth
STAGE 1: We experiment with targets, messaging, and creative to discover what truly resonates. We stay here until your ads deliver consistent, reliable returns.
STAGE 2: Once performance is strong, we protect and optimise your top performers while continuing focused tests to uncover new growth opportunities.
“After trying, and failing, to DIY Google Ads, it was a joy to work with Max and team.”
“They combine professionalism with fun and creativity and a scientific approach that drills into what does and doesn’t work in the complicated world of advertising.”
Stefan, Testpad
Why Snowball Is the SaaS-Focused Facebook Ads Partner You Need
DIFFERENCE 1
We Prioritise the Channels That Drive Growth
With nearly a decade of experience scaling SaaS brands and over 1,000 account audits completed, we’ve learned that real growth doesn’t come from spreading ad budget thin across every platform. It comes from striking the right balance: capturing intent with paid search, and capturing demand with paid social.
DIFFERENCE 2
Lead Quality Over Lead Quantity
We believe in focus, both in channels and in targeting. From day one, we focus on your target audience and refine our approach with data, cutting wasted spend and driving higher conversions. That’s how we’ve maintained an average of 5.1x ROAS for our clients.
DIFFERENCE 3
Full-Funnel Conversion Tracking
As SaaS founders ourselves, we know the importance of turning every impression into real revenue. That’s why we track the entire journey, from first touch to conversion, and even sync offline data with your CRM. You’ll always know how things are going, with clear next steps, so you can have peace of mind knowing exactly how your investment is working for you.
OUR PERFORMANCE
IS ALWAYS PUBLIC
Snowball clients are currently averaging…
5.1x
“How do you calculate the Return on Ad Spend (ROAS) in this graphic?”
Great question. The ROAS shown is calculated from total client ad spend over the past four months, including our fee. We update it monthly because we’re proud of the results our clients achieve, and we’ve got nothing to hide.
SAAS CLIENT RESULTS
“Some of the best months of sales in our company’s history”
“Personally, I’m always cautious when starting with a new agency. I’ve had bad experiences in the past where I spent too much time, way too much money, and never got results. But with Snowball, when they onboarded me, I noticed the professionalism. It made me feel like I was in safe hands.
I love working with the team, they’re fun. But the real reason I stick around are the results. They helped me achieve a positive ROI with every dollar that I invest in paid ads. I’d highly recommend any tech founder, particularly in the SaaS space, to work with Snowball.
They’ve taken the time to get to know our business, learn the metrics, and some of the phrases so that they can help us optimize paid ads and make paid ads work for our business. Thanks to the Snowball Creations team, we’ve re-accelerated growth. We’ve had some of our best months of sales in our company’s history.”
Focus on the channels that matter most for SaaS
EXPLORE / Google Ads
Google Ads remains one of the most dependable channels for predictable SaaS growth. By positioning your product at the very top of search results, it connects you with high-intent prospects at the exact moment they’re looking for solutions like yours, boosting visibility and demand. We use precise keyword targeting, retargeting capabilities and in-depth analytics to reach your SaaS buyers with accuracy and impact.
EXPLORE / LinkedIn Ads
LinkedIn Ads are one of the most effective channels for B2B companies to generate leads. With access to a vast professional network and advanced targeting, you can connect directly with the decision-makers who drive purchasing. Plus, LinkedIn’s built-in lead generation forms auto-fill prospect details, reducing friction and boosting conversion rates.
EXPLORE / Meta (Facebook & Instagram) Ads
Meta is often overlooked as a SaaS marketing channel. Yet, Facebook Ads for SaaS can be one of the most effective ways to tap into its massive audience. With lower cost-per-click compared to LinkedIn, it’s a powerful addition to your paid strategy. Meta’s diverse ad formats give you the opportunity to showcase features, benefits, and use cases in a clear, creative, and memorable way that drives engagement and awareness.
EXPLORE / Microsoft (Bing) Ads
Microsoft Advertising (formerly Bing Ads) is a valuable addition to any SaaS paid search strategy. The platform provides access to an older, more corporate audience segment and offers unique capabilities, including LinkedIn profile targeting integration, that make it possible to reach decision-makers with precision. And with reduced competition and lower cost-per-click than Google, SaaS companies can drive traffic and test keywords cost-effectively.
Want growth from paid channels, minus the headaches of outsourcing creative?
Get effective creative at a fraction of the cost from Snowball Studios.
Facebook Ads Work
From Doubt to $2.3M in Sales
One brand came to us feeling sceptical about paid ads after trying to DIY them. Their past campaigns had been poorly structured, with scattershot targeting and the reuse of the same creative, resulting in ad fatigue.
We rebuilt their strategy from the ground up, refining targeting, introducing fresh creative, and implementing a full-funnel approach. In just one year, those changes generated $2.3M in sales from $500K in ad spend.
High-Impact, Converting Creative
Creative aligned with your Facebook Ad Campaigns
In today’s attention economy, you only have a few seconds to capture attention before your ad is lost in the abyss of baby photos and hot takes.
Compelling creative is essential for SaaS, where the true value of complex features is often difficult to communicate through ad copy alone. Our creative time leverages Facebook’s diverse ad formats, from video ads and interactive carousels to static imagery, to give your business the tools to translate that value into memorable Facebook campaigns.
All Snowball packages include creative direction from the get-go, with the option to add additional bespoke design and authentic user-generated content. And because our creative sits in-house alongside your ad management, you get a more cost-efficient solution than outsourcing, with the added bonus of faster feedback loops and rapid iteration.
SPECIALISTS IN SNOWBALLING SAAS
The paid media people for software that solves problems
We specialise in snowballing paid traffic for software businesses including:
Community management platforms
Developer and productivity tools
Health, fitness, and nutrition apps
AI-powered technologies
Web3 and blockchain platforms
Online learning and language platforms
Heading to London anytime soon? Every other month, our founder Max, hosts a SaaSy Dinner. An exclusive gathering of SaaS creators and innovators.
Secure your spot with Max on your discovery call.
No dark patterns,
code smells or sh*tty contracts here
No long-term contracts or hostage situations. Just an initial 3-month commitment to build momentum, followed by a simple month-to-month agreement.
We do recommend giving your campaigns a little time to gain traction. As SaaS sales cycles are naturally longer, it can take a few months to turn first impressions into revenue.
That said, if your priorities shift, you’re free to walk away anytime after the initial three months.
Curious what Meta Ads could do for your SaaS business?
Book your no-obligation call and let’s explore how a well-optimised Facebook Ads strategy can drive growth for your SaaS business.
Already running Facebook Ads? Request a free account audit, and one of our strategists will review your ad account, showing you exactly where we can close the gap between leads and paying customers.