Turn a saturated market into market share
Did you know 95% of organisations are using SaaS products in 2025?
That shift creates two realities for SaaS companies:
1) Competition is fierce. With almost every business adopting SaaS, it’s harder than ever for new entrants to stand out, and for established players to hold their ground.
2) The opportunity is also bigger than ever for those who stay ahead of trends, move fast on new opportunities, and tackle challenges head-on. The market is massive and continues to grow. The buyer’s intent is already there; you just need the right strategy to capture it.
Snowball helps you scale your revenue through paid campaigns that:
1) Capture demand by reaching prospects with high search intent.
2)Capture demand and turn traffic into paying customers.
3) Leverage Google’s data ecosystem to continuously refine targeting and drive sustainable growth.
Google ads for saas: systematically grow
your monthy revenue
As software founders ourselves, we know success is about more than chasing trial signups and demo requests.
For SaaS companies, paid search isn’t a switch-it-on-and-it-works solution. It demands precision, patience, and a clear understanding of your product’s economics. Sales funnels are long, with prospects researching, comparing, looping in teams, and sometimes disappearing for weeks before committing. In crowded categories, cost-per-click can climb past $25–$50, which makes every wasted click expensive.
That’s why partnering with a SaaS Google Ads Agency can help your business go beyond chasing traffic: and instead carve out niche, long-tail keywords, structure campaigns by funnel stage, and balance spend across TOFU (Top of the funnel), MOFU (Middle of the funnel), and BOFU (Bottom of the funnel) to keep customer acquisition costs efficient. Too many SaaS companies overspend on awareness and wonder why conversions stall.
Our proven two-stage process first secures meaningful conversion rates, then scales them predictably for sustainable growth.
STAGE 1
performance discovery
Invest 100% of the Google Ads budget into testing
Test widely across audiences, ad creatives, and funnels to discover what drives the strongest results
STAGE 2
Maxismising momentum
An 80/20 budget split: amplify what’s working, refine what’s next
Double down on proven winners while fueling future growth
STAGE 1: First comes Performance Discovery – rigorously testing targets, messages, and creatives until your ads generate reliable ROAS.
STAGE 2:
Once strong returns are in place, we shift to maximising your momentum. Here we protect and optimise your best performers while running focused tests to uncover new growth opportunities.
“After trying, and failing, to DIY Google Ads, it was a joy to work with Max and team.”
“They combine professionalism with fun and creativity and a scientific approach that drills into what does and doesn’t work in the complicated world of advertising.”
Stefan, Testpad
3 Reasons B2B SaaS Businesses Choose Snowball for Google Ads
There are plenty more, we only had room for 3 😉
DIFFERENCE 1
We Believe Focused Channels Create Predictable SaaS Growth
With nearly a decade in the ads industry, 1,000+ audits under our belt, and millions in spend managed, we’ve seen every channel mix imaginable. The biggest lesson? Most SaaS companies don’t need to be everywhere, just in the right places.
Companies often spread themselves too thin, and for SaaS brands, that means costly wasted ad spend. Long funnels and high CPCs make inefficiencies expensive fast, while one or two well-optimised channels almost always outperform running across many.
DIFFERENCE 2
We’ve Perfected Precise Audience Targeting
Most SaaS marketing companies waste budget on broad audiences, hoping volume equals results. We zero in on the right target audience from the start, focusing on high-intent prospects and refining as data comes in.
The payoff: stronger ROAS, steadier performance, and a pipeline of qualified users, which is how we consistently deliver an average 5.1x return on ad spend for our clients.
DIFFERENCE 3
We're focused on outcomes, not clicks
Some agencies focus on cheap leads or trial sign-ups. We don’t. We’ve invested over £100k in world-class training and hands-on experience across SaaS and eCommerce.
That expertise powers systems designed to track the full journey, from first impression to revenue in your account. We even sync offline conversions with your CRM, giving you a true view of performance and a clear path to scaling.
OUR PERFORMANCE
IS ALWAYS PUBLIC
Snowball clients are currently averaging…
5.1x
“How do you calculate the Return on Ad Spend (ROAS) in this graphic?”
Great question. The ROAS above is based on total client spend over the previous four months, including our fee, of course. We update this public figure every month because we’re proud of the results our clients are getting, and we’ve got nothing to hide.
SAAS CLIENT RESULTS
“Some of the best months of sales in our company’s history”
“Personally, I’m always cautious when starting with a new agency. I’ve had bad experiences in the past where I spent too much time, way too much money, and never got results. But with Snowball, when they onboarded me, I noticed the professionalism. It made me feel like I was in safe hands.
I love working with the team, they’re fun. But the real reason I stick around are the results. They helped me achieve a positive ROI with every dollar that I invest in paid ads. I’d highly recommend any tech founder, particularly in the SaaS space, to work with Snowball.
They’ve taken the time to get to know our business, learn the metrics, and some of the phrases so that they can help us optimize paid ads and make paid ads work for our business. Thanks to the Snowball Creations team, we’ve re-accelerated growth. We’ve had some of our best months of sales in our company’s history.”
Focus on the channels that matter most for SaaS
EXPLORE / Google Ads
Google Ads is one of the most reliable platforms for predictable SaaS growth. It positions your product at the top of search results and connects you with high-intent potential customers at the exact moment they’re looking for solutions like yours. Our approach focuses on identifying the most relevant keywords and leveraging the Google Display Network to extend your reach, ensuring every click has the potential to convert.
EXPLORE / LinkedIn Ads
LinkedIn Ads is one of the most effective marketing channels for B2B SaaS companies to generate sales-qualified leads. With precise firmographic targeting by industry, company size, and job title, LinkedIn campaigns put your message directly in front of the people who influence buying decisions. Beyond generating leads, they allow you to build and nurture relationships that convert into long-term customers.
EXPLORE / Meta (Facebook & Instagram) Ads
Meta is often underestimated as a social media marketing channel for SaaS. Yet with advanced targeting options, lookalike audiences, and powerful retargeting tools, it can be one of the most cost-effective ways to drive SaaS growth. SaaS products can be complex to explain through copy alone; that’s why Meta’s multiple formats and video ads give you the ability to visually showcase features and benefits in a way that’s clear, engaging, and memorable. Meta can certainly be a valuable addition to your marketing strategy.
EXPLORE / Microsoft (Bing) Ads
Microsoft Advertising (formerly Bing Ads) is a cost-effective channel for SaaS, especially in B2B. Its audience leans more professional and business-focused, making it ideal for lead generation. The search engine also offers CPCs lower than Google Ads; Microsoft Advertising can deliver impressive ROI for SaaS marketers.
Want to put paid channels to work for your software product, but don’t want to deal with the creative side?
Get effective creative at a fraction of the cost from Snowball Studios.
Google ads campaigns we've delivered for brands like yours
“Best month in eight years”
A community management SaaS business was experiencing a flatlining pipeline while running their own Google Ads. Their campaigns brought in trial users, but few paying customers. In just six months, we rebuilt their funnel with precision targeting and full-funnel tracking and by shifting spend toward high-intent keywords. This cut their cost per conversion and drove a surge in high-value customer sales, leading to the strongest new revenue growth in the company’s eight-year history.
what to expect
from a SaaS Google Ads Agency Like Snowball
Whether you are launching Google Ads for the first time or whether we’re taking over your existing campaigns, you can always expect the following:
- ‣ One dedicated ad manager, so you always know who to contact
- ‣ Direct communication line with your dedicated account manager for quick responses and clear guidance
- ‣ Regular updates and transparent reports on your Google Ads performance
- ‣ A clear overview of exactly how your ad budget is being spent at every stage
- ‣ A data-first approach, we optimise based on insights from Google Analytics, not assumptions
- ‣ We don’t do lazy ads on autopilot. We’ll continuously optimise target keywords, negative keywords, ad copy and creative
‣ An honest partnership, from the day you sign up until the day you choose to move on
The paid media people for software that solves problems
We specialise in snowballing paid traffic for software businesses, including:
Community management software
Fitness coaching and nutrition apps
Innovative AI tech
technologies in the Web3 space
Online language learning platforms
developer tools
Psst, passing through London sometime soon?
Join Snowball Creations founder Max for dinner with other SaaS creators, every second month. Max would love to see you there.
Ask about the upcoming SaaSy Dinner on your discovery call.
No dark patterns,
code smells or shoddy contracts here
No long-term contracts or hostage situations. Just an initial 3-month commitment to build momentum, followed by a simple month-to-month agreement.
We do recommend giving your campaigns a little time to gain traction. As SaaS sales cycles are naturally longer, it can take a few months to turn first impressions into revenue.
That said, if your priorities shift, you’re free to walk away anytime after the initial three months.
Still Wondering If We’re the Right SaaS Google Ads Agency for You?
We’d love to chat. Book your no-obligation call, and we can talk through your goals and discuss what a well-optimised Google Ads strategy can do for your SaaS business.
Already running ads? Book your free account audit, and our strategists will review your Google Ads account, showing you exactly where we can close the gap between leads and paying customers.