Still sleeping on LinkedIn ads?
Did you know that 80% of B2B marketing leads from social media come through LinkedIn?
If you’re not capturing those leads, your competitors are.
LinkedIn advertising has become essential for marketing B2B SaaS products, delivering an average ROAS of 113% in 2025, outperforming both Google (98%) and Meta (104%).
But, as B2B ad budgets shift to LinkedIn, competition is heating up and costs are rising. That makes optimisation more crucial than ever if you want to maximise ROI and keep acquisition costs under control.
Snowball helps you scale your revenue through LinkedIn ad campaigns that:
1) Reach decision-makers with precision audience segmentation
2) Reduce wasted spend through optimised funnels and creative
3) Scale efficiently with data-driven bidding and continuous testing
Systematically grow
your MRR with LinkedIn Ads For SaaS
A vast number of B2B SaaS companies aren’t getting the full value from LinkedIn Ads. Many point to high competition or ad blindness as the cause, but the truth is, campaigns often fall short because of:
▸ Underestimating budget needs → LinkedIn’s cost structure is higher than that of other platforms, and failing to budget correctly limits results.
▸ Misfiring on targeting → being too narrow shrinks visibility, while going too broad wastes spend. The key is balance.
▸ Weak creative fit → without content tailored to target audience pain points and motivations, ads won’t resonate or convert.
That’s why partnering with a SaaS LinkedIn Ads Agency can help your software business move beyond expensive, unfocused campaigns and instead ensure you’re getting the full value and more. Too many SaaS companies mismanage budgets or over-narrow their targeting, only to wonder why leads don’t convert.
Our proven process focuses first on driving qualified, conversion-ready leads, then scales them into predictable, sustainable MRR growth.
STAGE 1
FINDING THE FIT
Invest 100% of the budget into testing
Test widely to see which target audiences, creatives, and funnels perform strongest
STAGE 2
Scaling the Spend
An 80/20 budget split: amplify what’s working, refine what’s next
Double down on proven winners while fueling future growth
Stage 1:
First, we identify the targets, messaging, and ad creative that resonate with your audience. This Finding the Fit phase continues until your ads deliver a consistent return on ad spend.
Stage 2:
Once returns are strong, we move to scaling the spend. Here, we protect and optimise top performers while testing selectively to uncover new growth opportunities.
“After trying, and failing, to DIY Google Ads, it was a joy to work with Max and team.”
“They combine professionalism with fun and creativity and a scientific approach that drills into what does and doesn’t work in the complicated world of advertising.”
Stefan, Testpad
What’s so special about Snowball’s LinkedIn ads management?
Here are three standout reasons SaaS companies choose us (among many others):
DIFFERENCE 1
The Right Channels for SaaS Growth
With nearly a decade of experience helping SaaS brands grow, and more than 1,000 account audits completed to date, one thing we’ve learned is that SaaS businesses don’t need to spread budget thin across every platform to get the best return.
Real growth comes from finding the right balance between intent-driven channels, like Google, and discovery-driven channels, like LinkedIn. Focused strategy and execution outperform scattershot efforts across every channel every time.
DIFFERENCE 2
Lead Quality Over Lead Quantity
We don’t just believe in focused channels; we also believe in laser-focused targeting. From the very start, we zero in on high-intent lead generation and refine targeting as data comes in.
This results in reduced wasted spend on low-potential leads, higher conversion rates, and a consistent average of 5.1x ROAS (return on ad spend) for our clients.
DIFFERENCE 3
We Support Your Broader Business Goals
As SaaS founders ourselves, we understand the need to connect every impression into real revenue.
That’s why we track the full journey, from first impression to conversion, and even sync offline data with your CRM, giving you valuable insights on your campaign performance and a clear path to scaling.
OUR PERFORMANCE
IS ALWAYS PUBLIC
Snowball clients are currently averaging…
5.1x
“How do you calculate the Return on Ad Spend (ROAS) in this graphic?”
Great question. The ROAS above is based on total client ad spend over the previous four months, including our fee. We update this public figure every month, because we’re proud of the results our clients are getting, and we’ve got nothing to hide.
SAAS CLIENT RESULTS
“Some of the best months of sales in our company’s history”
“Personally, I’m always cautious when starting with a new agency. I’ve had bad experiences in the past where I spent too much time, way too much money, and never got results. But with Snowball, when they onboarded me, I noticed the professionalism. It made me feel like I was in safe hands.
I love working with the team, they’re fun. But the real reason I stick around are the results. They helped me achieve a positive ROI with every dollar that I invest in paid ads. I’d highly recommend any tech founder, particularly in the SaaS space, to work with Snowball.
They’ve taken the time to get to know our business, learn the metrics, and some of the phrases so that they can help us optimize paid ads and make paid ads work for our business. Thanks to the Snowball Creations team, we’ve re-accelerated growth. We’ve had some of our best months of sales in our company’s history.”
Focus on the channels that matter most for SaaS
EXPLORE / Google Ads
Google Ads is one of the most reliable platforms for predictable SaaS growth. By placing your product at the very top of search results, it connects you with high-intent prospects right when they’re actively searching for solutions like yours, increasing brand visibility. It also offers effective retargeting, precise keyword targeting, and detailed analytics, giving you full control over who you reach and how you measure success.
EXPLORE / LinkedIn Ads
LinkedIn Ads is one of the most effective marketing channels for B2B SaaS companies to generate sales-qualified leads. The platform gives you access to a vast professional audience and the precise targeting tools to connect directly with the key decision-makers behind purchasing. LinkedIn also offers built-in lead generation forms, where prospect details are auto-filled when they click your ad, reducing friction and driving higher conversion rates.
EXPLORE / Meta (Facebook & Instagram) Ads
Meta is often underestimated as a SaaS marketing channel. But with its massive audience base and lower cost-per-click compared to LinkedIn, it can be a valuable addition to your paid strategy. SaaS products are often complex to explain through ad copy alone. Its diverse ad formats and video options allow you to visually showcase features, benefits, and use cases creatively and memorably, boosting engagement and awareness.
EXPLORE / Microsoft (Bing) Ads
Microsoft Advertising (formerly Bing Ads) is a valuable addition to any SaaS paid search strategy. The platform provides access to an older, more corporate audience segment and offers unique capabilities, including LinkedIn profile targeting integration, that make it possible to reach decision-makers with precision. And with reduced competition and lower cost-per-click than Google, SaaS companies can drive traffic and test keywords cost-effectively.
Want paid channels fueling growth for your SaaS without the hassle of outsourcing creative?
Get effective creative at a fraction of the cost from Snowball Studios.
LinkedIn Ads for SaaS Done Right
From 3 to 72 leads in one month
A UK-based SaaS brand came to us right after a full rebrand, eager to get their new positioning in front of the right audience and generate high-quality leads. We started by restructuring their paid search campaigns, refining keywords and ensuring their landing pages were fully optimised for conversions. Next, we fine-tuned their existing LinkedIn campaigns by calibrating audience targeting, refreshing creative, and aligning messaging with their new brand identity. Within the first month, their pipeline jumped from just 3 leads per month to 72! And they’ve continued to scale ever since.
From Clicks to Customers
Content creation synced with your LinkedIn Ads for SaaS
In today’s attention economy, finding prospects is simple. Winning their attention is the real challenge.
Compelling creative is crucial for SaaS campaigns, especially on channels like LinkedIn, where decision makers are scrolling by quickly. Your ad only has a few seconds to make an impact; if it doesn’t grab attention instantly, it risks fading into the background of a crowded feed.
At Snowball, our in-house design team collaborates with our ad managers, aligning campaigns with creative to form a cohesive strategy, with the added bonus of faster feedback loops and rapid iteration.
Your Snowball package will automatically include creative direction. If you need it, we also offer additional design services so that you always have a ready-to-go creative.
We can also help you build systems to continuously source UGC (user-generated content) from your audience, which is a proven way to boost engagement and drive conversions with authentic, relatable customer stories.
Paid ads Specialists for Software Built to Solve Problems
We specialise in snowballing paid traffic for software businesses, including:
Community management platforms
Developer and productivity tools
Health and wellness apps
AI-powered technologies
Web3 and blockchain platforms
Online learning and language platforms
Passing through London sometime soon? Join Snowball Creations founder Max for dinner with other SaaS creators, every other month!
Ask Max for your invite to the next SaaSy Dinner on your discovery call.
No dark patterns,
code smells or sh*tty contracts here
No long-term contracts or hostage situations. Just an initial 3-month commitment to build momentum, followed by a simple month-to-month agreement.
We do recommend giving your campaigns a little time to gain traction. As SaaS sales cycles are naturally longer, it can take a few months to turn first impressions into revenue.
That said, if your priorities shift, you’re free to walk away anytime after the initial three months.
Interested in knowing what LinkedIn marketing can do for your SaaS business?
We’d love to chat. Book your no-obligation call, and we’ll talk through your goals and explore how a well-optimised LinkedIn Ads strategy can help your business reach your revenue goals.
Already running LinkedIn ads? Book your free account audit, and our strategists will review your setup, showing you exactly where we can close the gap between leads and paying customers.