In marketing, there are several buzzwords that we as marketers work with every day. While some of their names are plainly just laughable — looking at you, snackable content — many of them are incredibly important and useful. The thing is that these are not just fancy terms that advertisers and marketers throw around. They are strategies and tools that can have a rather big impact on your marketing.
One of these marketing buzzwords that you might have heard about is a “squeeze page”. Maybe you’ve come across the term while setting up a campaign or heard someone mention it in casual conversation. Either way, it’s one of those phrases that sounds a little odd at first, but can play a big role in lead generation.
Although the term is a bit outdated today, it is still a powerful strategy that many businesses rely on. This article will highlight what a squeeze page is, what it is used for and whether your marketing strategy needs one.
What is a Squeeze Page?
A squeeze page is a type of landing page designed with the sole purpose of capturing someone’s email address. It is completely focused on that goal. The name is a play on words and refers to “squeezing” the email address out of visitors.
While that makes it sound more intense than what it really is, squeeze pages work very effectively when they are done correctly. The way they go about capturing email addresses is by offering something the user would find appealing and irresistible.
As mentioned, squeeze pages are very focused and have little on them that can distract the visitor from reaching that goal. That’s it. Generally speaking, they have no menus, no links and no “learn more” buttons that could disrupt the flow.
Just a clear page with a simple message and an opt-in form where visitors can drop their email in exchange for something valuable (lead magnet). This could be a free ebook, discount, webinar or checklist that helps solve a problem.
In short, a squeeze page keeps things simple and zeroes in on one goal: getting people to sign up. By stripping away distractions and offering something your audience truly wants, you make it almost effortless for them to say yes and hand over their email. It’s a powerful, no-nonsense way to turn visitors into leads quickly.
Squeeze Page vs. Landing Page: What's the Difference?
Well, the thing is that a squeeze page is a type of landing page. That said, not all landing pages are squeeze pages. Think of it this way, just like all apples are fruit, not all fruits are apples. While that is a very simplistic and humorous example, you get what I am going for. A squeeze page is just a specific type of landing page with a few key differences.
A squeeze page is designed with the sole goal of collecting basic information, usually an email address, from visitors. It’s highly focused and typically offers an incentive in exchange for the visitor’s email address.
On the other hand, landing pages tend to provide more detailed information about a product/service. They can include elements such as testimonials, videos, calls to action and FAQ sections.
While squeeze pages are generally optimised for lead capture, landing pages tend to focus much more on conversions. Ultimately, the choice between a squeeze page and a landing page comes down to your marketing objective. If you’re focused on collecting leads, a squeeze page is a good choice. If you’re looking to drive conversions, a landing page is a better fit.
Benefits of Squeeze Pages
Squeeze pages can be a game-changer for collecting strong leads for email marketing. Some companies take squeeze pages to the next level and even turn their homepage of their website into a squeeze page and see great success with this strategy. While this would not work for every business, it could be something to consider.
Whether you use a squeeze page builder or work with a designer to create a squeeze page, the simplicity and focus of these pages can deliver great results. Here is a quick look at the benefits that squeeze pages offer:
Can nurture traffic from paid ads: With a squeeze page, you can capture the leads coming to that page that were sent by an advert. Compared to the alternative, where you would usually lose that lead after the click. It provides you with the unique opportunity to then nurture them with targeted emails.
Can grow an email list fast: A well-designed squeeze page design makes it easy to collect leads quickly, especially if you’re offering something that visitors will find valuable and irresistible.
Easy to test and improve: Since these pages are so simplistic and generally don’t have a lot on them, it’s straightforward to A/B test headlines, offers or designs to see what changes help to deliver a high-converting squeeze page. With continuous testing, you can improve your squeeze page’s conversion rate.
They attract more qualified leads: Unlike pop-ups that appear mid-browse, a good squeeze page draws visitors in intentionally. Because people arrive knowing there’s an offer, they’re more engaged. This leads to higher-quality and more interested leads.
Final Thoughts
Squeeze pages are a powerful tool for lead generation. By eliminating distractions and offering something of value, they make it easy for visitors to share their contact information. Even if your first squeeze page doesn’t deliver results immediately, remember that A/B testing makes it easy to tweak the design and improve your squeeze page’s conversion rate over time.
If you’re looking to grow your email list or nurture leads from paid ads, squeeze pages can help convert traffic into qualified leads quickly. Curious how you can get more leads out of your paid campaigns? Contact us today and let us help you optimise your ads for maximum impact!