2020 onwards has been tough for the travel industry. Really tough. But the light is at the end of the tunnel! With Covid disrupting life less and less, now is the time to take advantage of everyone’s itch to travel again, and start investing in digital marketing. Most veterans in the travel industry know that …
It won’t be a surprise to hear that there are a lot of bad marketing gurus and agencies out there more than happy to take your money. But choosing the right digital marketing agency for your brand is even more vital for purpose-driven, ethical, and sustainable companies! You want to find a marketing agency that …
Everyone knows that for eCommerce businesses, PPC (pay-per-click) Advertising works. Building a social media presence and a content marketing strategy can of course be effective, but they’re a long play. If you want to start scaling your sales now, paid ads are a powerful shortcut! PPC campaigns and paid search strategies more broadly are one …
We love working with SaaS (Software as a service) companies because they’re usually built to make people’s or businesses’ lives easier! It’s software, as a solution to an existing problem. But the SaaS industry is highly competitive. We all know the figures around how likely a start-up is to succeed in their first 5 years, …
Technology is the lifeblood of innovation. There are constantly new and exciting tech brands emerging to make our lives easier and push humanity forward. But which of those companies break through and become game-changing, household names is all down to effective marketing. These days, more and more companies are realising the power of PPC advertising. …
Sustainability is more than just a buzzword! These days, there is more and more pressure on brands to reduce their impact and be more ethical in their practices. But that doesn’t only apply to their supply chain or their product packaging…It also impacts your online marketing choices! In this article, I’m going to quickly go …
What Is Sustainable Digital Marketing And How To Use It Read More »
So, you’ve identified the Google search network as a big opportunity for your organisation…But how much does it cost to run ads? It’s something we get asked A LOT as an ad agency, but it’s not always a straight forwards answer (sorry!). In this article, I’m going to try to help you understand the typical …
How Much Does It Cost To Advertise On Google (UK) Read More »
In this article, I’m going to go over the average ad costs across various industries, campaign types, and regions for Facebook ads. I’m also going to give my opinion on the minimum ad budget you need to get started with Facebook ads from our experience as an ad agency. I’ll also briefly cover the different …
In this article, I’m going to talk about the pros and cons of bidding on your brand name keywords! I’ll cover exactly what a brand name keyword is, how to use them in your PPC Ads, and what proportion of your business’s ad budget makes sense to spend on these branded terms. Branded keywords are …
In this article, I’m going to offer my thoughts on how much money you should be spending on Google and Facebook ads. It’s a question we get asked all the time as an agency, and it’s not always a straightforward answer… The reality is when you’re trying to grow your business on a small budget, …
What Is The Minimum You Should Spend On Google and Facebook Advertising? Read More »
