What do $922 billion in global digital ad spend, a 3.52% average click-through rate on Google Search and LinkedIn CPCs averaging $5.58 have in common? They’re all shaping the paid advertising landscape in 2025.
The truth is that if you want to stay competitive and relevant in today’s fast-moving digital market, you need to stay informed on the latest statistics and trends. We scoured the internet to find the most up-to-date PPC advertising statistics available and pulled them together in one place.
This is our curated list of 81 of the most useful statistics for anyone running paid ads in 2025.
General Pay-Per-Click (PPC) Statistics
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Around 65% of small to medium-sized organisations run a PPC ad campaign. (Web FX)
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The average cost per click for Google Search Ads across all industries is $2.69.(WordStream)
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On average, a small or medium-sized business spends between $90,000 and $120,000 per year on PPC ads. (Website Builder)
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Ad spend around the world is set to climb 4.9% at the end of 2025, totalling $992 billion. (Dentsu)
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Businesses generally earn $2 for every $1 they invest in Google Ads. (Google Economic Impact)
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32% of businesses use Pay-Per-Click advertising to sell their products directly to customers. (WebFX)
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Compared to SEO efforts, PPC generates twice the amount of traffic. (Linear)
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The average cost for a ppc campaign for small to mid-sized businesses is between $100 and $10,000. (WebFX)
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46% of internet users are unable to distinguish between organic search links and PPC advertisements. (Hubspot)
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Globally, 90% of web users see Google Ads. (PowerTraffick)
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Compared to organic traffic, PPC visitors have a 50% higher chance of making a purchase. (Wordstream)
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81% of retail respondents claim to do internet research before making a purchase. (Invoca)
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For commercial keywords, sponsored results account for 65% of clicks, while organic results account for 35%. (Hubspot)
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In 2025, the average cost per lead for Google Ads is around $70.11. (WordStream)
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Of those who click on PPC advertisements, 52% decide to give the advertiser a call. (WebFX)
RSA’s and Search Ads Statistics
Google controls 92% of the global search engine market. (TechJury)
65% of all high-intent searches end with the user clicking on the advertisement. (WebFX)
It is expected that ad groups with RSAs will see a 5–15% boost in clicks. (Perfect Search Media)
Across all industries, the average click-through rate for a search ad is 3.52% (Galactic Fed)
In 2025, businesses are expected to spend $351.5 billion on search advertising worldwide. (Statista)
Search ads can raise brand recognition by roughly 80%. (WebFX)
96% of marketers invest in search engine advertising. (TechJury)
A total of 39% of advertisers’ budgets went to paid search. (Search Engine Journal)
Google Ads accounts for 96% of Google’s total revenue. (WordStream)
The likelihood of someone clicking on a Google PPC ad is four times higher than that of any other platform. (Ranktracker)
In 2025, the average cost per click for Google Ads is around $5.26. (WordStream)
46% of page clicks go to the top three paid ad placements. (WebFX)
Display Network Statistics
The Google Display Network features more than two million websites. (Google)
Over half of small businesses (around 55%) include display ads as part of their marketing strategy to reach potential customers online. (Hubspot)
It is projected that programmatic advertising will account for 97% of all digital display ad spending in 2026. (Statista)
On average, display ads on Google Ads have a click-through rate of just 0.46% across all industries. (WordStream)
After seeing a display ad, 27% of consumers are inclined to search for more information or related products and services. (LocaliQ)
Over 90% of Internet users worldwide are reached through Google Display Network sites. (Google)
The average cost per click for Google display ads is $0.63, highlighting their cost-effective nature compared to other digital advertising formats. (WordStream)
When consumers see display advertisements, they are 155% more likely to search for brand-related terms. (WordStream)
Conversion Rate Statistics
The average conversion rate for Google Ads is 1.91%. (WordStream)
The average conversion rate for retargeting ads on Google Ads is about 0.7%. (MailChimp)
Campaign performance differs across Google Ads networks, with the Search Network converting at 4.40% and the Display Network at 0.57%. (SixthCityMarketing)
On Bing Ads, the typical click-through rate across all sectors is about 2.83%. For conversion rate, the average is around 2.94 across all industries (WordStream)
Landing pages with video can see an 86% increase in conversions. (SerpWatch)
Nearly half (49%) of online users report a higher chance of purchasing from brands they see advertised on social media. (SociallyBuzz)
Well-optimised Amazon listings with strong reviews typically convert at a rate between 10% and 15%. Whereas the average conversion rate across all product categories on Amazon is approximately 9–10%. (Ad Badger)
A landing page without a navigation menu can convert twice as many visitors. (VWO)
Facebook ads have the highest conversion rate at 9.21% among social advertising platforms. (WordStream)
Conversions can drop by up to 266% when a landing page contains more than one offer. (MailChimp)
Social Media PPC Statistics
Social media ad spending is projected to reach $276 billion globally at the end of 2025 (Statista)
An estimated 5.17 billion users are active on social media platforms globally. (SproutSocial)
Nearly half (48%) of U.S. social media users turn to Pinterest to discover and shop for products. (Social Pilot)
By 2029, it’s expected that mobile devices will be responsible for 83% of all spending in social media advertising. (Statista)
About 26% of social marketers in the U.S. are leveraging TikTok in their strategies. (SproutSocial)
On average, a person uses nearly seven (6.83) different social networks each month. (DataReportal)
The global average cost-per-click (CPC) on LinkedIn is $5.58. (TheB2BHouse)
Among internet users aged 16 to 34, social media ads are the top driver of brand awareness. (SproutSocial)
Around 37% of those surveyed said sponsored ads generally match their preferences. (Statista)
Each month, the average Facebook user clicks on about 12 ads. (Oberlo)
Nearly two-thirds (65%) of B2B companies have used LinkedIn ads to attract new clients. (WebFX)
Social media is the go-to source for trends and cultural moments for 90% of consumers. (SproutSocial)
Amazon PPC Statistics
More than 9.7 million sellers operate on Amazon globally. (Oberlo)
Last year, Amazon’s net digital ad revenue in the U.S. reached $56.21 billion. (Statista)
With 98.07 million monthly users, the Amazon app ranks among the most popular shopping apps in the U.S. (Oberlo)
The typical CPC for Amazon ads is $0.77. (WebFX)
According to a survey, 87% of American shoppers are more likely to choose Amazon for their online purchases over other websites. (Feedvisor)
On average, Amazon ads have a click-through rate (CTR) of 0.47%. (Ad Badger)
Video Advertising Statistics
Nearly nine out of ten viewers (89%) who make up 96% of the audience say videos prompt them to buy. (Hubspot)
For 42% of video marketers, the average video production budget falls between $0 and $500. (Optin Monster)
About 31% of small business marketers avoid using videos because they lack a clear strategy. (SerpWatch)
69% of customers choose short videos as their preferred way to get product or service information. (SerpWatch)
39% of marketers working with video feel that expenses in this area are increasing. (Optin Monster)
91% of businesses now incorporate video into their marketing strategies. (Hubspot)
The projected average video advertising spend per internet user in 2024 was $34.50. (SixCityMarketing)
Global ad spending in the digital video advertising market is expected to hit $207.52 billion in 2025. (Statista)
51% of individuals prefer sharing videos over all other types of content. (Optin Monster)
Landing Page Statistics
Over half of B2B PPC ads (52%) send traffic to a website’s home page instead of a dedicated landing page. (Findstack)
For every new campaign, 48% of marketers build a separate landing page. (KlientBoost)
With a 23% sign-up rate, landing pages outperform pop-ups in effectiveness. (Digital Silk)
48% of users bounce from landing pages without taking any further action or exploring marketing content. (Gartner)
Google found that 70% of mobile landing pages they reviewed took 7 seconds to load all visual elements. (ThinkWithGoogle)
More than half (54%) of B2B marketers use offer forms on landing pages to collect customer data. (Digital Silk)
Landing pages host only 5.1% of the total sign-up forms used. (Findstack)
Having 10 to 15 landing pages boosts lead generation by 55% compared to sites with under 10. (Hubspot)
Almost half of users (47%) expect landing pages to load in under 2 seconds. (Digital Silk)
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