Category
keywords
14 articles
google-ads
8 Common PPC Mistakes Businesses Should Know About
PPC mistakes can cost you big. Avoid the most common errors and discover how to optimize your ads for better performance and higher conversions.
19 Feb 2025 · Max Sinclair
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ad-agency
Google Paid Ads Keyword Match Types
Google paid ads keyword match types can be tricky to navigate, and this post is here to help you through the process!
29 Nov 2023 · Max Sinclair
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ad-agency
Google Ads Guide For Super High ROAS: 46x
How does 46x return on your ad spend sound? Pretty good, right? This is what we, at Snowball Creations, have been consistently achieving for one of our clients…
10 Mar 2023 · Max Sinclair
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ad-agency
HOW TO Make Google Ads Work in High Competition Sectors
Google Ads are a vital tool for marketers who want to increase traffic and reach more customers, but with these benefits, you'll also encounter high…
3 Mar 2023 · Max Sinclair
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google-ads
How to boost your Google Ads Quality Score (and why it's so low!!!)
You're currently using Google Ads. But, your quality score is woefully low; I'm talking one's, twos, and threes throughout your account. Despite your best…
17 Feb 2023 · Max Sinclair
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b2b
How Broad Should Your Google Ads Keywords Be??
Selecting the right keywords for your Google Ads campaign is key to reaching your target audience and optimizing your PPC campaign performance. If you use…
3 Feb 2023 · Max Sinclair
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ecommerce
PPC Keyword Strategy For eCommece Brands
To put it simply, and to state the obvious, PPC advertising is made for the eCommerce world! There's no question that whether you're running Google shopping…
10 Oct 2022 · Max Sinclair
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google-ads
PPC Keyword Strategy For Travel And Tourism
2020 onwards has been tough for the travel industry. Really tough. But the light is at the end of the tunnel! With Covid disrupting life less and less, now is…
14 Sept 2022 · Max Sinclair
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ecommerce
PPC Keyword Strategy For Clean Beauty Brands
Everyone knows that for eCommerce brands, PPC (pay-per-click) Advertising works. Here is your PPC keyword strategy for clean beauty brands.
25 Aug 2022 · Max Sinclair
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b2b
PPC Keyword Strategy For B2B Services Companies
B2B companies (business to business), especially B2B service providers, have actually become one of our biggest niches as an agency over years! PPC for B2B…
16 Aug 2022 · Max Sinclair
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google-ads
PPC Keyword Strategy For SaaS Companies
We love working with SaaS (Software as a service) companies because they're usually built to make people's or businesses' lives easier! It's software, as a…
12 Jul 2022 · Max Sinclair
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google-ads
PPC Keyword Strategy For Tech Companies
Technology is the lifeblood of innovation. There are constantly new and exciting tech brands emerging to make our lives easier and push humanity forward. But…
24 Jun 2022 · Max Sinclair
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budgets
How much to spend on brand name keywords
In this article, I'm going to talk about the pros and cons of bidding on your brand name keywords! How much to spend on brand name keywords.
5 May 2022 · Max Sinclair
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google-ads
The Ultimate Keyword Match Types Guide - Google AdWords
Keyword match types are one of the most important settings in your Adwords account and can make or break your digital marketing strategy. To avoid some common…
30 Mar 2022 · Max Sinclair
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