With how the digital advertising world has evolved, there are multiple ways that companies can market their services/products online. With all the choices available, knowing which would be the best for your brand is often challenging.
This is where this post comes in. This article will examine the best ads platform for SaaS brands and look at key considerations companies and marketers should keep in mind.
How to Choose The Best Ads Platform For SaaS Brands
In reality, the best ad platform for one business is not necessarily a good match for another. It could be that one business sees great success with Instagram, while another sees Bing ads as the way to go. It all depends on the type of company, its industry and who the target audience is. Therefore, when selecting a platform, it is always essential to think about the type of people you are trying to reach.
In other words, who is your ideal customer? Are they busy work individuals, stay-at-home moms or even other businesses? It is crucial that you figure out who they are, what their interests are, common problems they experience, what type of content they like to engage with and where they spend their time.
Taking the time to do this research will reveal what message you should show to your target audience and where to do it. If you discover that your prospects are frequently on Instagram, then that is where you should prioritise your marketing efforts.
While this can be a time-consuming process, it is a step you should not skip. You can have the best product, but if you advertise it on the wrong marketing channels, chances are you won’t see much success.
It is worth noting that sometimes it is also a good idea to go after multiple channels as your marketing strategy. For example, if you discover that your target audience is constantly both on Instagram and Twitter, a multifaceted approach makes sense. It is best to constantly run tests to see what works best for your business and adapt.
If you are still unsure of what channel is the right fit for your SaaS company, you can reach out to us and we can point you in the right direction. Snowball Creations is a paid ads agency that has years of experience driving paid traffic to websites, especially in the SaaS sector. Contact us today and find out how we can make your paid advertising efforts see measurable results.
The 4 Best Paid Ads Platforms For SaaS Companies
While there are several ad platforms that SaaS Companies can choose, some of them will make more sense than others. Here is a quick list of four advertising platforms that have shown consistent success in the past within the SaaS landscape.
1. LinkedIn Ads
First up on the list is LinkedIn ads. LinkedIn is the go-to choice if your SaaS company is interested in pursuing B2B sales. As the platform user base largely consists of working professionals, it makes it the perfect place for SaaS companies to capture leads that offer their services to other businesses.
In addition, thanks to the advanced targeting options that LinkedIn provides, companies can target ads based on specific skills, job titles, industry, business size and many more. This precise targeted advertising makes it easier for brands to directly reach the audience they are interested in.
LinkedIn-sponsored content is also an effective way for companies to increase brand awareness and generate leads. If you pair that with InMail Ad campaigns, the business can directly target its ideal customer with a personalized message that can help increase overall conversions.
2. Google Ads
Raise your hand if you knew that Google Ads was going to be on the list. The thing is that for most businesses, Google Ads makes sense and for SaaS companies, it is no different. This paid advertising platform is unparalleled when it comes to targeting users who are actively searching for solutions or products in the search results.
What’s great about this is that your ads show up when potential prospect purchase intent is at its highest. This means that the chances of these prospects converting are also higher. SaaS companies can use Google ads to target search queries about specific software, solutions to certain business problems or different industry-related tools.
When implemented correctly, Google Ads can serve as a reliable and consistent way to drive traffic to your website. In addition, SaaS brands can also use the Google Display Network to target users who have expressed interest in the past but did not make a purchase. These retargeting ad campaigns can be an excellent way to reach past visitors and increase your total conversions.
3. Facebook and Instagram Ads
Next up on the list are two ad platforms that are very closely related, Facebook and Instagram. Both are owned by the same company — Meta — and have consistently proved that they are excellent methods of driving traffic to a website. If there is one thing that Instagram prioritises above all else, it is visual content.
The platform is built on users sharing and interacting with other people’s images and videos. This makes it the ideal place for SaaS companies to show off their software solutions. For instance, they could include high-quality photos of product dashboards or video ads that showcase a powerful design tool in action.
On the other hand, Facebook is a good choice for both B2C and B2B SaaS brands because of its extensive user base. The paid ads platform has advanced targeting options making it a simple process for brands to reach their target audience. SaaS companies could also use lookalike audiences to target new prospects that are similar to their existing customer base.
This means the users they are reaching are likely also interested in the brand’s products. In addition, with all the different ad formats that Facebook provides, brands can experiment with them to determine what works best for their business. They can also use the variety of ad format options to target prospects at different stages of the customer journey.
4. Twitter Ads
When it comes to paid advertising, most people think of the options mentioned above, but Twitter could be a suitable choice for many SaaS companies. The reason for this is that Twitter has become quite popular among tech enthusiasts and industry influencers. Many tech companies use the platform to announce product launches, new features and other news updates.
SaaS companies can use this to their advantage to engage with these audiences. They can use Promoted Tweets to share different content, increase brand awareness and drive traffic to their website. In addition, with the help of follower ads, brands can quickly grow their follower base allowing them to increase their overall influence and position themself as industry experts within their field.
Another benefit that the paid ads platform has going for it is its user base. While it might not have as many active users compared to other ad platforms, it still sees a considerably large audience log on every month — 368 million active users a month to be exact. This means that it is a little bit less competitive than other social media platforms like Facebook making it a good option to consider.
Making Paid Ads Work For Your SaaS Company
The way to make paid advertising work for your business is all about choosing the right marketing message and displaying it on the right ad platform. As it is different for every company, it is crucial you know and understand your target audience. Doing this in-depth customer research will help you pinpoint the best channels to focus on.
If you are still unsure of how to go about this, our experts are here to help. Fill in the contact form below and let us help you create a tailored paid advertising strategy that drives results. We’ll work closely with you to ensure your message reaches the right audience on the most effective platforms, maximising your ROI and accelerating your SaaS company’s growth.