When it comes to running ads, businesses often put all their effort into crafting the perfect ad creative. While this is certainly not a bad thing, conversions do not solely come from killer ads. In reality, that is only half of the equation. The truth is that your landing page or website is where the conversion magic takes place.
A high-performing ad can only take you so far. Allow me to explain: Think of your ad as the invitation to a party and your landing page as the venue. If the venue isn’t welcoming or doesn’t live up to the hype the invitation advertised, guests — or in this case, potential customers — will leave. Ads are designed to grab attention and drive clicks, but they don’t completely drive the conversion process, they only set it up.
If the destination you are sending prospects to is filled with components that cause friction such as slow load times or confusing product offerings, it can quickly derail your conversion rates. That said, creating a high-converting website/landing page isn’t always easy but it is necessary for getting the most out of your ad spend.
That’s why I’ve put together two free checklists to help you optimise your website and make every click count:
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- SaaS Website Checklist: This checklist is perfect for SaaS businesses and walks you through all the components needed for building a website that converts leads into loyal customers.
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- E-commerce Website Checklist: This one is similar to the SaaS Website Checklist but more tailored to online stores. It lists all the factors your website requires to help encourage visitors to transition into paying customers.
Whether you’re running a SaaS business or an E-commerce store, these checklists are your go-to guide for getting better results. Download your free checklists now and start converting more traffic today!