In this article, I’m going to offer my thoughts on how much money you should be spending on Google and Facebook ads. It’s a question we get asked all the time as an agency, and it’s not always a straightforward answer… The reality is when you’re trying to grow your business on a small budget, …
What Is The Minimum You Should Spend On Google and Facebook Advertising? Read More »
You know what I love? Google Ads. You know what I hate? Google Ad reps! Google Ad Reps sucks. Those call centre calls we get every week from some random new rep cluelessly following their scripts to trick us into throwing money down the drain. Part of my job is auditing accounts and it is …
Dipping your toe into the world of online marketing can be daunting, and often is difficult to know where to start and what strategy to focus on for your business model. Paid ads are a huge part of any strong marketing mix, and can be the most effective way to reach your target audiences and …
Choosing The Best Online Ad Platform For Your Business Read More »
Facebook ads are a great way to get your business in front of your target audience, but they can be expensive and time-consuming if you don’t have the right foundation in place. You don’t want to launch your first Facebook ads campaign and realise a month down the line you’ve wasted your ad budget by …
Keyword match types are one of the most important settings in your Adwords account and can make or break your digital marketing strategy. To avoid some common mistakes, get the most out of your account, and optimise your ad budget, it is important to understand the different keyword match types and how they work. It’s …
The Ultimate Keyword Match Types Guide – Google AdWords Read More »
You’ve already done all the hard work of building your business and generating leads. Now all you need to do is convert them into customers or, even better, loyal brand advocates. If you’re reading this article, it’s likely that sales are usually the number one thing on your mind – and with good reason. It …
In today’s social media world, two of the most mentioned words are “sustainable” and “ethical.” Brands have started to realise that if they want to survive, they have to pay more attention to their impact on the world, and their messaging around that. Over the years at Snowball Creations, we’ve worked with countless companies that …
The Secret Paid Ads Formula For Your Positive Impact Business Read More »
