Best PPC Agencies for SaaS (2026)

If you sell software and you are close to handing your ad accounts to someone else, here are five UK agencies that run paid ads for SaaS and B2B software companies. We are one of them, we are first, and it is our list, so read it with that in mind. The other four were chosen because they are small or lesser-known rather than the biggest names in the category, and every fact about them was read off their own website on 16 September 2026.

“Top” here means notable and active, not ranked by quality. We have not scored anyone, published anyone else’s fees or client results, or linked out to a single competitor. What you get is what each agency says it does and where it is, then the part most lists skip: how we would judge a shortlist if we were the ones hiring.

The shortlist at a glance

• Snowball Creations: best for 7-figure SaaS and B2B brands that want Google and LinkedIn managed weekly rather than built once and left.
• Tiga Creative Marketing: best if you want B2B paid search sitting next to brand, web and content in one Kent team.
• Clarity Performance: best if you want a London agency that works only with B2B technology and software companies.
• Q-Online: best for a smaller software business that wants ads, search and web work under one roof outside central London.
• JDR Group: best if you run HubSpot and want your paid campaigns joined up to it, from the East Midlands.

Snowball Creations

We are a done-for-you paid ads agency for 7-figure SaaS, B2B and homeware e-commerce brands, founded in 2017, with the team split between London, the south coast and Cape Town. For software companies we usually start on Google Search, then add LinkedIn or Meta, and the ad creative is made in-house rather than farmed out.

The thing we actually sell is the management. The setup is a fraction of the job: the weekly, monthly and quarterly lever checks on every platform are where the money gets made, and that is what a client pays for. We work in two stages, finding the fit with A/B variants across targeting, messaging and creative, then scaling the spend behind whatever won. There is more on what we do for software companies, and our guide to Google Ads for SaaS covers the account structure.

Why They’re a Good Choice

• Join It (SaaS): cost per purchase from $2,605 to $1,475 in year one, and Mitch: “the best month of growth in the 10 years the company has been running”.
• A maps-API SaaS: combined CPA from £34 to £46 down to £16 within three months, and £3.50 by November 2025.
• A UK and US property-management SaaS: paid ads the second largest growth channel outside SEO by year three, from zero.
• Testpad’s Stefan describes the work as “a scientific approach that drills into what does and doesn’t work”.
• Trusted by 100+ 7-figure+ brands, with clients averaging 5.1x ROAS (calculated over the previous four months of ad spend, including agency fees).

Tiga Creative Marketing

Tiga is a Kent-based B2B digital marketing agency with over 25 years of experience, working out of Meopham Green and running B2B pay-per-click alongside brand, content, web development and SEO. All of that was read off its own B2B PPC page on 16 September 2026.

Its PPC page says the services are designed specifically for longer buying cycles, higher-value contracts and multi-stakeholder decision making, which is a fair description of most software sales. The formats listed run from Google search and Display through social including LinkedIn, remarketing, YouTube and Shopping. The case studies named on the site sit mostly in B2B tech and industry: Clevertouch, Mitsubishi Electric and FM Conway. Reporting, the page says, is on conversion rate, cost per lead and return rather than click volume.

Why They’re a Good Choice

• B2B is the whole positioning, not a section of a mixed consumer book of business.
• Brand, content, web development and paid media come from one team, which helps when the thing holding the account back is the landing page.
• Over 25 years in the trade, per the page read on 16 September 2026.
• Based in Kent rather than central London, with London contact numbers on the site.

Clarity Performance

Clarity Performance works exclusively with B2B technology and SaaS companies, with a team of about 35 specialists and an office in London, covering B2B PPC and paid social, LinkedIn Ads, SEO, conversion rate optimisation and web design. Those details come from its about page, read on 16 September 2026.

It was formerly 93digital and then 93x, and is now part of Clarity, a global agency. The about page says the team is focused on quality leads, pipeline and revenue rather than traffic and rankings, and there is an in-house UX and design team plus a WordPress development heritage. It also runs FINITE, a membership community for B2B technology marketers that the page puts at over 1,800 members globally, and a podcast hosted by its founder, Alex.

Why They’re a Good Choice

• Software only, so nobody needs the long sales cycle explaining to them.
• LinkedIn Ads is a named service in its own right, not an afterthought bolted to paid search.
• Design and development sit alongside the media buying, in the same team.
• A community and a podcast aimed at the exact people it sells to, which is a decent sign of genuine interest in the segment.

Q-Online

Q-Online is a Croydon-based digital marketing agency whose SaaS page promises demo requests and qualified trial sign-ups, selling Google Ads, SEO, paid social, LinkedIn outreach and web and e-commerce work. Read off that page on 16 September 2026.

SaaS is one of a long list of sectors on the site, next to automotive, law firms, real estate, recruitment, manufacturing, education and energy, so this is a generalist with a software page rather than a specialist. The page frames the job as reaching decision-makers actively searching for software and turning them into demo requests and trials, which is the right target. It also offers foreign-language SEO for companies selling beyond the UK, and links to its Trustpilot profile.

Why They’re a Good Choice

• A named SaaS page with demo requests and trial sign-ups as the stated outcome, rather than traffic.
• Paid, organic and website work available from one small team.
• Multilingual search work if your next market is not English-speaking.
• Based in Croydon, and the same lead consultant is named throughout the site, so you can see who you would be dealing with.

JDR Group

JDR Group is a Derby-based full-service agency serving Nottingham and Nottinghamshire, running Google Ads, Bing advertising, YouTube ads, remarketing, display, Facebook, LinkedIn and Pinterest campaigns. It is badged on the page as a Google Partner and a HubSpot Elite partner, all read off its Nottingham PPC page on 16 September 2026.

The same page states 3,000 or more businesses helped, 650 or more onboarded with HubSpot, 1,000 or more websites built and over 100 reviews across Google and HubSpot. There is a separate B2B PPC page, and the firm started as a business coaching company: it is still registered as JDR Business Coaches Ltd. The HubSpot depth is the part worth a software founder’s attention, because a paid account that reports into the CRM is the difference between counting form fills and counting pipeline.

Why They’re a Good Choice

• HubSpot Elite partner and Google Partner, both badged on the page read on 16 September 2026.
• A dedicated B2B PPC page rather than one generic service page for everybody.
• A wide platform list, Microsoft’s Bing inventory included, which matters when your audience is small.
• An East Midlands base covering Nottingham and Nottinghamshire.

How to choose a SaaS PPC agency

Ignore the client logos and ask what happens inside the account every week. For a software business the whole question is lead quality rather than lead count, because students, job hunters and free-tool collectors will fill a conversion column very happily. So ask about tracking, then scaling discipline, then match types, in that order.

Ask what they check every week

A good answer here is boring and specific. In the accounts we run, the weekly, monthly and quarterly lever checks are the product, and a campaign nobody checks is a campaign the platform quietly runs for its own revenue. Ask what the weekly check actually covers and who does it, by name.

Then ask when conversion tracking goes in, including offline conversions fed back from your CRM. We set that up before a pound is spent, because it is the only way to optimise toward qualified demos and paying users instead of form fills. If you are still working out which number to hold them to, our guide to calculating cost per acquisition is a reasonable place to start.

Ask how quickly they will scale, and on what

We never more than double an account’s spend inside a single month, and we scale on impression share and volume rather than on the back of one good week. An agency that wants to quadruple your budget in week three is managing its own revenue, not your risk.

Ask about structure too. We default to phrase match, use exact match for brand and almost never touch broad, and brand sits in its own small campaign at about 5% of a SaaS budget, with brand conversions never counted as growth. For a B2B software account the usual mix we run is about 75% Google and 25% LinkedIn: LinkedIn is never run on its own, and its cost per lead sits above Google’s, which is the point of running the two channels together.

Ask what they do with a cheap click

Cheap traffic is the most common way a software account wastes money. Our own research across eight B2B accounts and about $2.67m of Google Search spend over two years found non-brand cost per acquisition of $181.91 on low-CPC keywords against $99.90 on high-CPC keywords, which is 45% lower on the dearer clicks. The write-up is at cheap clicks versus cheap customers, and there are more platform benchmarks in our Google Ads statistics post.

So when an agency celebrates a falling cost per click, ask what happened to cost per customer in the same period. The two move independently more often than anyone expects, and the second one pays your wages.

What a SaaS PPC agency costs in the UK

Ours starts at fees from £1,749 per platform per month, on a three-month commitment and then one month’s rolling notice, with a minimum ad spend of £2,500 a month per platform. You will not find anybody else’s fees in this article, deliberately: a price read off a page in September is not a quote in November.

The fee is per platform because each platform is a separate job, with its own creative, its own structure and its own weekly checks. What matters more than the number is what sits inside it, so ask whether strategy, creative, tracking and reporting are included or billed on top. If you are still deciding whether to hire anyone at all, we have written honestly about whether an agency is the right move and about the trade-offs between an agency, a freelancer and an in-house hire.

Five questions worth asking before you sign

These are the questions we would ask, and the ones we are happiest being asked. None of them need a deck to answer, which is rather the point: if the reply takes three slides, you have learned something anyway.

• Who does the weekly work on my account, and will I speak to them or to an account manager?
• What goes into conversion tracking, and will offline conversions reach the platforms from my CRM?
• How much will you increase my spend in a month, and what triggers that decision?
• What will you do in the first fortnight, and what will I see at the end of it?
• What would make you tell me paid ads are the wrong channel right now?

That last one separates the agencies worth the fee from the rest. Anyone who cannot describe the conditions under which they would turn you away has never turned anybody away, and you will be paying for that education.

Where we would start if this were our shortlist

Pick two, not five. Give each the same brief, the same access to your numbers and the same question about what happens in week one, then compare the answers. The agency that asks about your churn, your average contract value and your sales team before it talks about keywords is usually the one still useful in month six.

If you want ours, the first step is a free audit of your account: we will tell you what we would change, whether or not you hire us. Get in touch and Max will look at it himself.