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Top Amazon Ads Agencies in the UK (2026)

Five UK agencies that run Amazon Ads for premium product brands, from Amazon-only specialists to multi-platform teams, and what each one offers.

By Max Sinclair

Published

A small UK homeware brand packing a linen throw and a wrapped lamp, the sellers Amazon ads agencies work for

If you sell a premium product of your own (furniture, lighting, kitchenware) and Amazon has gone from an afterthought to a real line on the monthly report, you have probably wondered whether to hand the Amazon ads to someone who does it all day. This is a short list of five UK agencies that run Amazon Ads, from Amazon-only specialists to multi-platform teams. “Top” here means notable and active, not ranked by quality, and every fact about each agency was read off its own website on 2 November 2026.

It is our list and we are on it, first, which you would expect. We have left out the agencies already filling page one for this search, since you will have seen those, and we name the others in plain text rather than linking to them.

Key takeaways

  • Snowball Creations: best for 7-figure homeware and furniture brands that want Amazon run in the same plan as Google Shopping and Meta.
  • Fluid Marketplaces: best for brands that want an Amazon-first team in Manchester covering ads, listings, DSP and international expansion.
  • Paramount Digital: best for brands that want Amazon alongside SEO, web and Shopify work from one north-west agency on rolling contracts.
  • Reflex Consultancy: best for established consumer brands that want a boutique London team with senior specialists on the account.
  • Melody: best for brands that want Amazon ads tied to content, creative and wider retail media from a London team.

A furniture maker sanding an oak side table in a UK workshop, the kind of brand an Amazon ads agency works with

Snowball Creations

Snowball Creations is a London paid ads agency, founded in 2017, that runs Amazon Ads for 7-figure homeware and furniture brands as one part of a wider plan with Google Shopping, Search and Meta. We are not an Amazon-only shop and we will not pretend to be. If Amazon is most of your revenue and you need Vendor Central, logistics and reimbursements handled as well, an Amazon-first agency below will cover more of that than we do.

Max Sinclair founded it, with Daniel Jones and Miku Smith running accounts and Joshua Sharpe leading creative, across London, the south coast and Cape Town. Alongside Amazon we run Google, Meta, LinkedIn, Microsoft, TikTok and Wayfair, so the first question is how much of your budget Amazon should get, not how to spend whatever it already has. We are trusted by 100+ 7-figure+ brands.

How we run accounts is the same on every platform, in two stages. First comes finding the fit: a wide spread of tests across targeting, messaging and creative. Then comes scaling the spend: protect the winners with about four-fifths of the budget and keep the rest for new tests.

Why They’re a Good Choice

  • One team plans Amazon with Google Shopping and Meta, so the channels are not chasing the same shopper twice.
  • Weekly, monthly and quarterly lever checks on every platform, with creative made in-house at Snowball Studios.
  • Homeware and furniture clients include Hairpin and Tom Raffield. Their results are on Google and Meta rather than Amazon, and we would rather say so than borrow a number.
  • A free account audit before any commitment, so you see the thinking first.

Fluid Marketplaces

Fluid Marketplaces is a Manchester Amazon agency, with a second office in Miami, established in 2009. Its Amazon advertising page describes a team of more than 20 commerce specialists, calls the business a dedicated Amazon digital marketing agency and says it is an official Amazon Ads partner. Amazon is the whole job here rather than one channel among many.

On the ads side it lists Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP. Beyond ads it covers Amazon SEO, listing and content optimisation, brand stores, attribution and account support, plus a dedicated international expansion offer for brands moving between the UK, EU and US marketplaces. The sectors it names include home and garden, gifting, food and drink, sportswear and fashion, and its results pages include Le Col and All Seasons Gazebos.

Its stated process starts with an audit of the existing campaigns, then structure and targeting, then search-term work and ongoing optimisation. It offers both revenue share and fixed fee arrangements.

Why They’re a Good Choice

  • Amazon is the entire business, so ads, listings and account problems sit with one team.
  • Clear, published routes for a UK brand looking at the EU or US marketplaces.
  • Home and garden is named among its sectors, which suits a homeware range.
  • A choice of commercial model, revenue share or fixed fee.

Paramount Digital

Paramount Digital is a full-service digital agency with its head office in Rainford, St Helens, and a second office in Liverpool, and it runs Amazon advertising as one of its services. On this list it is the closest in shape to us: Amazon is a channel it offers, not the whole identity.

Beyond Amazon it covers SEO, digital PR, paid search and social, Google Shopping, email, web design and Shopify development. Its Amazon PPC page names the people on its Amazon team, including an Amazon and e-commerce manager and an Amazon e-commerce specialist. The ad types it lists are Sponsored Products, Sponsored Brands, Sponsored Display, sponsored video, retargeting and new product launches.

Two commercial points stand out on its site. It works on 30-day rolling contracts that can be cancelled with 30 days’ notice, and it says it has no account managers, so clients speak directly to the people doing the work. It says some clients have been with it since its first day in 2017, and the review widget on its site showed 4.7 from 42 Google reviews when we read it.

Why They’re a Good Choice

  • Amazon, Shopify and SEO under one roof, useful if the website and the marketplace need work at the same time.
  • Rolling 30-day contracts.
  • Direct contact with the specialists rather than an account manager.
  • A north-west option for brands that would rather meet in person outside London.

Reflex Consultancy

Reflex Consultancy is a boutique Amazon consultancy registered in London that works with consumer goods brands, with senior specialists managing each account directly. Its homepage pitches strategy and execution coming from the same people, not passed between departments.

Its services run from a full managed service (advertising, listings, SEO, creative and account operations) down to standalone Amazon Ads management, listing optimisation, research and health checks, and one-to-one coaching. For ads it names Sponsored Products, Sponsored Brands and Sponsored Display, Amazon Marketing Cloud audience strategy, a live reporting portal and bid optimisation several times a week. It describes itself as an Amazon Ads Verified Partner and a member of Amazon’s Service Provider Network.

Two details are useful to a buyer. It offers a Scale Audit, a fixed-fee account review with a costed 90-day growth plan, if you want to see the thinking before signing up to management. Its ads management runs on a three-month minimum, then rolling monthly, and its site lists 23 Amazon marketplaces it covers, across Europe, the Americas, the Middle East, Africa and Asia-Pacific.

Why They’re a Good Choice

  • Senior specialists on the account, which is the point of a boutique.
  • A fixed-fee audit as a low-commitment first step.
  • Amazon Marketing Cloud audience work included in its ads management.
  • Wide marketplace coverage for brands selling beyond Amazon.co.uk.

Stoneware vase and mugs set up on a linen plinth for a product shoot before an Amazon listing goes live

Melody

Melody is a London Amazon and retail agency, based at Runway East London Bridge, whose Amazon PPC page describes a team with 40 years of combined experience building Sponsored Products, Sponsored Brands and Sponsored Display campaigns. It trades as Melody under Simpson Mahoney Parrock Ltd.

Its Amazon services are unusually broad, from Amazon DSP, Amazon Marketing Cloud and search optimisation to A+ content, brand stores, vendor setup, brand protection, FBA, reimbursements and training. Outside Amazon it lists Google PPC, retail media and social commerce, and a creative arm covering video and photography, 3D modelling and motion graphics.

Its PPC page says it audits existing campaigns before changing them and tracks impressions, clicks, conversions and advertising cost of sale. For a brand whose listings look tired, the creative side is the interesting part, because on a marketplace the product page does much of the converting the ads pay for.

Why They’re a Good Choice

  • Creative and content production in the same agency as the media buying.
  • Amazon DSP and Amazon Marketing Cloud listed as named services.
  • Covers the operational side too, from vendor setup to FBA and reimbursements.
  • Retail media and social commerce for brands selling beyond Amazon.

The five agencies side by side

Here is the same information in one place, as each agency publishes it on its own site. It is a summary of what they say they do, not a judgement of how well they do it.

AgencyBaseAmazon only?Amazon ad types namedAlso covers
Snowball CreationsLondon and the south coastNoAmazon Ads in a cross-platform planGoogle, Meta, LinkedIn, Microsoft, TikTok, Wayfair
Fluid MarketplacesManchester and MiamiYesSponsored Products, Brands, Display, DSPListings, Amazon SEO, attribution
Paramount DigitalSt Helens and LiverpoolNoSponsored Products, Brands, Display, videoSEO, PPC, paid social, Shopify, web
Reflex ConsultancyLondonYesSponsored Products, Brands, Display, AMCListings, SEO, coaching
MelodyLondonNoSponsored Products, Brands, Display, DSP, AMCGoogle PPC, retail media, creative

Read the “Amazon only?” column as a question about your plan rather than a score. If Amazon is the channel, a specialist’s depth is the point. If it is one slice of a plan led by your own website, somebody has to own the whole picture.

Two founders of a homeware brand talking over tea at a workshop table while choosing an Amazon ads agency

How to choose an Amazon ads agency

Choose on three things: how much of your revenue Amazon should carry, who will actually open the account each week, and how the agency decides when to spend more. Badges and case studies come after those, because a very good Amazon specialist can still be the wrong hire for a brand whose own website does most of the selling.

For most of the homeware and furniture brands we work with, Amazon is a slice beside Google Shopping and Meta rather than the whole plan, and the margin lives on the brand’s own site. If that is you, ask any agency how it stops Amazon and Google from paying for the same shopper twice, and see our lists of UK Google Shopping agencies and e-commerce PPC agencies. If Amazon is most of your revenue, weigh the specialists’ listing, vendor and logistics work more heavily. Either way, sort the listing before the ads: our rundown of the Amazon ads mistakes e-commerce brands make covers the ones we see most.

Questions to ask before you sign

The useful questions are about cadence, scaling and money, because those are where a good pitch and a good account part company. Ask every agency on your shortlist the same five and compare the answers in writing.

  • Who opens the account each week, and what do they check?
  • How do you decide to raise spend, and how fast?
  • How will Amazon and our other channels be judged against each other?
  • What happens to our campaigns and data if we leave?
  • Which of the platform’s own recommendations do you ignore, and why?

Our own answers, for comparison: the weekly, monthly and quarterly lever checks are the product, because a campaign nobody checks is a campaign the platform runs for itself. We never more than double an account’s spend inside a single month, however good last week looked. Platform recommendations are written for the platform’s revenue, so we audit them before following them. And if your margins are thin, the competitor who makes twice per sale can pay twice per click. Our guides to what a PPC agency costs in the UK and whether you need a paid ads agency at all are worth ten minutes before any sales call.

Pick the agency for the job Amazon does in your plan

If Amazon is your main shop window, start with the Amazon-first agencies on this list and judge them on listings, operations and marketplace reach as much as on ads. If it is one channel among several and your own site carries the margin, you want one team watching Amazon, Google Shopping and Meta together, which is the work we do for homeware and furniture brands. Either way, somebody has to look at the account every week and act on what they see.

If you would like a second opinion on where Amazon belongs in your budget, book a free account audit and we will tell you what we would do with the money, including whether Amazon deserves more of it.

FAQ

Questions people ask

What does an Amazon Ads verified or advanced partner badge mean?

Amazon says it awards verified and advanced partner badges to partners that have shown expertise, engagement with Amazon Ads and success in delivering growth for advertisers, and suggests treating partner status as one data point when choosing. Check the badge in Amazon's own Partner Directory rather than trusting a logo on a website. Source: Amazon Ads partners overview, read 2 November 2026.

Do I need Amazon Brand Registry to run Sponsored Brands ads?

If you sell through Seller Central, yes. Amazon's Sponsored Brands page, read on 2 November 2026, lists the ad type as available to vendors, book vendors, KDP authors, agencies and professional sellers enrolled in Amazon Brand Registry. A seller who has not enrolled the brand cannot run them, so it is worth sorting before an agency starts.

How can I tell whether Amazon ads are finding new customers?

Use Amazon's new-to-brand metrics. Amazon describes them as counting orders and sales from first-time customers of your brand within a 12-month look-back window, and recommends using them alongside ACOS or ROAS, because first purchases often cost more than repeat ones. Read on Amazon's Sponsored Brands page on 2 November 2026.

Are any products barred from Amazon sponsored ads?

Yes. Amazon's Sponsored Brands page, read on 2 November 2026, says adult products, used products, refurbished products and products in closed categories are not eligible for advertising, and points to its creative acceptance policies for the full list of permitted and prohibited categories. Check your range before paying anyone to build campaigns.

What does Snowball Creations charge to run Amazon Ads?

Our fees start from £1,749 per platform per month, with a three-month commitment, then one month's rolling notice. We ask for a minimum ad spend of £2,500 a month per platform, Amazon included, because below that an account rarely gives us enough to work with week to week.

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