B2B brand advertising can be a crazy rollercoaster ride, and many business owners in the B2B industry may feel like they don’t know how to effectively market their businesses. After all, while Google and Facebook Ads are great, those markets are often oversaturated with B2C companies, and it’s easy to feel like your B2B brand …
If you have an e-commerce business, you probably already know that you should be using paid ads to help scale your business. More specifically, you should be using both Google Ads and Facebook Ads in your digital marketing strategy. Today’s your lucky day, because I’ve decided to share what I know with you. You might …
Google and Facebook Ads for Ecommerce: The Inside Scoop Read More »
Solid sales copy is the key to letting potential customers know that you have what they need and that your product or service is the answer to their problems. There are endless ways to structure your sales copy, but which way will give you the best results? Let me tell you How To Write The …
![A Pre-Launch Check List For Paid Ads [Everything you NEED]](https://snowballcreations.com/wp-content/uploads/2023/04/shutterstock_2047810445-1024x640.jpg)
Today, I’m going to be writing about a pre-launch checklist for paid ads. This checklist will stand you in good stead for all your future ads, whether they’re with Google, Facebook, Instagram, or LinkedIn. The list will include all the stuff that you need in place before launching your paid advertising campaigns. In case you’re …
A Pre-Launch Check List For Paid Ads [Everything you NEED] Read More »
How does 46x return on your ad spend sound? Pretty good, right? This is what we, at Snowball Creations, have been consistently achieving for one of our clients for many months now. And today, I’m going to share with you my magic formula to help you achieve super-high ROAS from your ad campaigns. My name …
Google Ads are a vital tool for marketers who want to increase traffic and reach more customers, but with these benefits, you’ll also encounter high competition. Within Google Ads, your ads are displayed on Google’s search results pages. But Google Ads can also be displayed through other Google properties, such as YouTube, Gmail, Google Maps, …
HOW TO Make Google Ads Work in High Competition Sectors Read More »
You’re currently using Google Ads. But, your quality score is woefully low; I’m talking one’s, twos, and threes throughout your account. Despite your best intentions, what you’re doing is not working for your company. And, you’re not sure what you’re doing wrong or how you can improve your quality score. You’re stuck. Does this sound …
How to boost your Google Ads Quality Score (and why it’s so low!!!) Read More »
Selecting the right keywords for your Google Ads campaign is key to reaching your target audience and optimizing your PPC campaign performance. If you use keywords that don’t correspond to your users’ searches, you will end up wasting money. In this article, I will go through the different keywords: broad match keywords, phrase match keywords, …
SaaS is a popular business model with lots of potential. If you have a SaaS business and are seeking to maximise the impact of your Google Ads campaign, you’re in the right place. Perhaps your ads have garnered some decent results but you feel you can get more out of your ads budget. Or …
By: Michelle Miller These days and over the last 20 years especially, the word “sustainable” has seemingly become more of a buzz word rather than a nuance, especially in the marketing world. As we see more and more greenwashing tactics that make claims or lofty pledges, it’s often difficult to know what to look for …
