paid advertising · ad agency · social media marketing
Top Paid Social Agencies in the UK (2026)
Five UK paid social agencies that run Meta, TikTok and LinkedIn together, Snowball first, plus how to split a budget across all three.
Published
If you want one agency to run Meta, TikTok and LinkedIn together, rather than three specialists who each defend their own platform, these five UK agencies do paid social across all three. “Top” here means notable and active, not ranked by quality, because nobody outside an ad account can honestly rank the work inside it. We already have single-platform roundups of Meta and Facebook ads agencies, LinkedIn ads agencies for B2B and TikTok ads agencies. This one answers the question above them: who should run the lot, and how should the money be split?
This is our list and we’re on it, first, because it’s our blog. The other four are small agencies outside London, listed alphabetically, and none of them is already on page one for this search. Every fact about them was read off their own website on 9 November 2026. We don’t link to other agencies (a house rule, nothing personal), so their names are in plain text and easy to look up.
Key takeaways
- Snowball Creations: best for 7-figure SaaS, B2B and homeware brands that want Meta, LinkedIn and TikTok planned with Google by one team.
- 21 Degrees Digital (Leeds): best for paid social and paid search from one building, with monthly plans published.
- Boutique (Leeds): best when your plan also runs to PR, TV and outdoor, with a home-sector arm.
- Diony (Hull and Leeds): best for an annual paid social strategy and a monthly review meeting.
- DNRG (Bristol): best for consumer brands whose audience also lives on Snapchat or Spotify.
Snowball Creations
We’re a paid ads agency founded in 2017 and based in London and on the south coast. We run Meta, LinkedIn and TikTok alongside Google, Microsoft, Amazon and Wayfair for 7-figure SaaS, B2B and homeware e-commerce brands. Paid social is never planned as an island here: conversion tracking, including offline conversions back to the CRM, goes in before a pound is spent, and every platform is judged against the same sales.
The work runs in two stages. Finding the fit is a wide range of tests across targeting, messaging and creative, to see which roads lead to the highest uptick. Scaling the spend means protecting the winners and putting most of the budget behind them. After that come the weekly, monthly and quarterly lever checks on every platform, the part most people skip and the part that compounds.
Why They’re a Good Choice
- Trusted by 100+ 7-figure+ brands.
- Facebook and Instagram work for furniture and lighting brand Tom Raffield, and for a kitchen and bathroom brand.
- hubba’s co-founder Adrian Davies: “the constant supply of high quality leads has left us with only one problem. Growing our sales team!”
- Creative from our own studio, Snowball Studios, so the main lever on social never leaves the team.
21 Degrees Digital
21 Degrees Digital is a Leeds agency that began in January 2017 as a creative agency and merged with Ground Up Digital, a PPC, SEO and web agency, in 2022. Its paid social page says it runs Meta, TikTok, LinkedIn and Pinterest “as one revenue engine, not four ad accounts”, while its PPC team handles search. The same page argues that paid social builds demand and paid search captures it.
Its process has six steps, starting with a free audit on read-only access to your ad accounts, GA4 and Search Console, then daily health checks, weekly creative and audience reviews and a monthly review tied to revenue. Its sector pages include e-commerce, B2B and home and lifestyle.
Why They’re a Good Choice
- Four social platforms run by one paid social team, with paid search next door.
- An in-house video team covering product, drone and TV advert production.
- Monthly plans published on its paid social page, priced in days of work rather than per platform.
- A free audit on read-only access before anything is signed.
Boutique
Boutique is an independent marketing agency at Saw Mill Yard in Leeds. Paid social sits in its digital team beside SEO, paid search and LLM visibility, and the wider agency runs PR, organic social, influencer marketing and traditional media from radio and TV to cinema, outdoor, print and door drops. That spread is useful if your social ads have to line up with a broadcast or outdoor burst.
Its paid social page lists long-standing partnerships with Meta, TikTok, LinkedIn, X, Pinterest and Snapchat, and frames the job as finding the right combination of platforms. It works with B2C e-commerce brands and B2B service businesses, and runs B@Home, a home-sector arm with its own client list and home sector reports.
Why They’re a Good Choice
- Weekly online reporting, according to its paid social page.
- In-house designers who make the ad assets.
- Paid social planned alongside PR, broadcast and outdoor if your plan runs offline too.
- A limited number of free digital audits offered each month.
Diony
Diony is a marketing agency with offices in Hull and at Leeds Docks. Its paid social page describes strategy-led management across Meta, LinkedIn and TikTok, and its other services cover SEO, AI visibility, paid search, e-commerce, websites, content and creative.
The page sets out four phases: discovery, activation, optimisation and reporting. It starts with an annual paid social strategy shaped with you, and every month brings a performance report with recommendations and a meeting to go over results. Its FAQ says it will work as an extension of an in-house team and audit campaigns already running, from account structure and tracking to creative and audiences.
Why They’re a Good Choice
- An annual paid social strategy agreed up front, so each platform has a stated job.
- A monthly report with recommendations, plus a monthly review meeting.
- An in-house creative team that works with the paid social specialists.
- An audit of existing accounts that looks at tracking, not only at the ads.
DNRG
DNRG is a digital agency with its head office in Bradley Stoke, Bristol, and a Mediterranean team in Mallorca, Barcelona and Madrid. Its paid social service covers Meta, Instagram, TikTok, Snapchat, Spotify and LinkedIn, inside a wider offer that includes Google Ads and Shopping, Microsoft, Amazon, SEO and websites. That’s the broadest platform list on this page.
Its paid social page offers end-to-end management or support for a single platform, with reports across platforms. The site lists Google, Meta, Amazon, Microsoft, TikTok and Shopify among its partners, and the paid social page refers to a TikTok Gold Badge partnership. When we read it, the site showed a 4.8 average rating from 23+ client reviews.
Why They’re a Good Choice
- Six social platforms, including Snapchat and Spotify, for brands whose audience is there.
- Creative made by its own in-house studio.
- Flexible scope: the whole social mix, or one platform beside your in-house team.
- Paid search and Amazon under the same roof if you want one agency for both.

How to split a paid social budget across Meta, TikTok and LinkedIn
Split it by the job each platform does for your business, never evenly three ways. For SaaS and B2B, LinkedIn creates the demand and Google converts it, so social is the smaller share. For homeware and furniture, Meta is the main social channel, TikTok is a slice, and neither replaces Google Shopping. That’s how we run accounts, and the figure shows the shape.
For SaaS and B2B
LinkedIn is the one platform where an ad reaches a job title and a company size, and it’s the dearest per lead. In our accounts it is never run on its own. The usual mix is about three parts Google to one part LinkedIn: LinkedIn makes the right people aware of you, and they search for you later. Judge all of it on qualified demos and paying users rather than form fills. There’s more in our guide to LinkedIn ads for B2B and on our SaaS paid ads agency page.
For homeware and furniture
Meta is the main social channel, and creative is the main lever: a fresh set of ads usually does more than any targeting tweak. Google Shopping and Search sit beside it, not behind it. TikTok earns a slice once the other two are earning. Our Meta ads guide for homeware and furniture brands covers retargeting and warm audiences, and our homeware paid ads agency page covers the rest.
Three platforms means three minimums
Every platform needs enough money to learn. We set a minimum monthly ad spend for every platform we run, so a three-platform social plan is three minimums before Google even starts. If that’s more than you can fund, run one platform properly rather than three badly. Whichever you run, never more than double a platform’s spend inside a month. Our notes on ad budgets across different platforms go further.

What to ask a paid social agency before you sign
Ask how it decides which platform gets the money, who checks each account and how often, and how it stops three platforms claiming the same sale. A good multi-platform agency answers all three without reaching for a slide deck.
On the split, you want an answer that starts with your margins, order value or contract value and where your buyers are, not with the agency’s favourite platform. If every client gets the same three-way split, that’s the split they like, not the one you need. On checks, remember the setup is a fraction of the job, so ask for the weekly, monthly and quarterly checks by name and who actually runs your account.
On double counting, Meta, TikTok and LinkedIn will each happily take credit for the same customer. Ask how results are reported against your own sales or CRM, and whether brand searches are kept out of the growth numbers. If you’re still deciding whether to hire at all, start with should I use a paid ads agency? and what a PPC agency costs in the UK.

One agency, three platforms, one set of numbers
The case for one agency across Meta, TikTok and LinkedIn is that someone has to own the split. Three specialists will each tell you their platform is working, and they’ll be quoting the same customers. One team running every platform, with Google beside them, can move money to wherever it’s earning this month and explain why.
All five agencies here run paid social across several platforms, each in a different shape: social next to an in-house video team, social alongside PR and broadcast, an annual strategy with monthly reviews, or six platforms out of Bristol. Pick the shape that fits, then hold them to the checks. There’s more on our paid advertising service, and on how we run Meta ads, LinkedIn advertising and TikTok advertising.
If you’d like a second opinion on how your social budget is split today, book a free account audit and we’ll tell you what we’d change, including when the answer is fewer platforms.
FAQ
Questions people ask
How does an agency get access to our TikTok ad account?
Through TikTok Business Center. You add the agency's Business Center as a partner, choose which ad accounts and assets it can reach and set its permissions. You can change those permissions or remove the partner's access yourself at any time, according to TikTok's help page on Business Center partners, read 9 November 2026.
Which LinkedIn role should we give a paid social agency?
Usually campaign manager. LinkedIn's help page on Campaign Manager roles, read 9 November 2026, lists five: billing admin, account manager, campaign manager, creative manager and viewer. A campaign manager can create and edit campaigns and ads but cannot manage user access or billing. Every ad account must have a billing admin, and whoever creates the account becomes it automatically, so create the account yourself.
Why can we not add our agency in LinkedIn Campaign Manager?
Usually one of two reasons, according to LinkedIn's help pages read 9 November 2026. You can only add people who are your first, second or third-degree connections on LinkedIn. And once an ad account has been claimed by or added to Business Manager, user access has to be managed through Business Manager instead of Campaign Manager.
How quickly can we raise a TikTok budget once it is working?
More slowly than most founders would like. TikTok's own budget guidance, read 9 November 2026, says to raise a budget by no more than 40% per change while a campaign is in its learning phase, by no more than 30% once it has left it, and not more often than every two days.
What does Snowball charge to run more than one platform?
Our fees start from £1,749 per platform per month, so each platform we run is its own fee. There is a three-month commitment, then one month's rolling notice. Ad spend is paid to the platforms separately, with a minimum ad spend of £2,500 a month per platform.
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