Selecting the right keywords for your Google Ads campaign is key to reaching your target audience and optimizing your PPC campaign performance. If you use keywords that don’t correspond to your users’ searches, you will end up wasting money. In this article, I will go through the different keywords: broad match keywords, phrase match keywords, …
Bing Ads vs Google Ads; which is better? It’s the (PPC) age-old question with a complex answer. On the one hand, Google has the lion’s share of the search engine market. Since its launch in 1998, it has continued to invest in innovative design, algorithms, and services that have contributed to it dominating the internet …
SaaS is a popular business model with lots of potential. If you have a SaaS business and are seeking to maximise the impact of your Google Ads campaign, you’re in the right place. Perhaps your ads have garnered some decent results but you feel you can get more out of your ads budget. Or …
Master the art of Facebook advertising to increase eCommerce sales and seriously scale your business with our beginner’s guide to Facebook Ads! Put simply, Facebook Ads can help your eCommerce business reach a much larger and highly targeted audience compared to organic social strategies. Plus these days, with Facebook’s advanced advertising tools, it’s simple to …
Facebook Ads Beginners Guide For eCommerce Brands Read More »
It is well-known that successful business owners read marketing and sales books. In fact, over eighty per cent of the rich in the world read a large number of books. In B2B marketing, it is important to read a lot to keep up with the market and learn about driving demand, product or service, marketing …
Reading is one of the most powerful shortcuts to becoming a master in a topic. If you’re looking to master ecommerce then this list is for you! The Snowball Creations team work with countless ecommerce founders and through a tonne of emails/calls and texts, we have curated your ultimate guide to the best books for …
15 Essential Books for Ecommerce Business Founders Read More »
The SaaS industry is booming right now. With tight competition like never before, it is time to broaden your knowledge, learn new skills, and expand your SaaS business. In short, adopt a growth mindset to achieve, and even surpass, your business goals. Enter into the wonderful world of books. Whether you prefer digital books or …
On top of the struggle of navigating through the business world, when it comes to finding the right advice to follow, there seems to be an endless spectrum of sources looking to share their secrets and entrepreneurial wisdom. With so many resources and books out there on the market, it becomes more of a question …
At Snowball Creations, we are motivated by the thought of helping to move humanity forward and scale the positive impact of the purpose-driven companies we work with. We are a complete, full-service paid advertising agency here to support you from strategy to execution. We’re trying to ‘snowball’ your sales! We are proud to receive this recognition from …
The Manifest Names Snowball Creations Among The UK’s Most Reviewed Advertising Companies Read More »
To put it simply, and to state the obvious, PPC advertising is made for the eCommerce world! There’s no question that whether you’re running Google shopping ads or search campaigns, it’s one of the most powerful methods for scaling your online sales and increasing brand awareness around your eComm store!! Building a following around your …
