Category
guides
88 articles
guides
TikTok Ads for SaaS: Does It Actually Work?
TikTok Ads for SaaS can work, but only under specific conditions. Here's an honest breakdown of when it's worth it and when to skip it.
30 Mar 2026 · Max Sinclair
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guides
How to Know If Your Paid Ads Are Working
Not sure whether your paid ads are performing? Here's a detailed guide on how to know if your paid ads are working.
30 Mar 2026 · Max Sinclair
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guides
CPA Vs CPC: Are Cheap Clicks Better? What Our Google Ad Research Reveals
CPA vs CPC: Our Google Ads research shows why chasing cheap clicks rarely pays off. Learn which metric leads to better conversions and business growth.
5 Dec 2025 · Max Sinclair
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guides
What Is SaaS Sales? Beginner’s Guide to Software Growth
Understand what SaaS sales is, how it works, and how to align sales and marketing to fuel software growth at every stage of the funnel..
29 Oct 2025 · Max Sinclair
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guides
How to Calculate Customer Lifetime Value with CLV calculator
Learn how to calculate customer lifetime value (CLV) and why it matters for SaaS. Includes a free CLV calculator to measure long-term ROI.
20 Oct 2025 · Max Sinclair
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b2b
7 Ways to Reduce Customer Acquisition Cost (CAC)
Stop overspending to win new customers. Learn how to reduce customer acquisition cost with 7 proven strategies from a leading paid ads agency.
15 Oct 2025 · Max Sinclair
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b2b
How to Calculate Cost Per Acquisition: What you Need to Know
Learn how to calculate Cost Per Acquisition (CPA) step by step, the importance of CPA in the SaaS space and why lowering it isn’t always the goal.
13 Oct 2025 · Max Sinclair
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guides
Proven Strategies for SaaS Marketing Success
Master proven SaaS marketing strategies to scale smarter, stay competitive, and boost lifetime value in the fast-growing software industry.
30 May 2025 · Max Sinclair
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google-ads
What is Audience Segmentation-What Businesses Should know
Discover how audience segmentation helps businesses target the right customers, boost sales, and improve marketing with personalised strategies.
30 May 2025 · Max Sinclair
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guides
What is a Squeeze Page: Everything You Should Know
Discover the basics of a squeeze page and how to use one to capture leads, grow your email list and boost your marketing strategy.
7 May 2025 · Max Sinclair
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google-ads
What is PMax? Everything You Need to Know
Not sure what is PMax? Find out how Google’s Performance Max campaigns aim to increase online sales through automation across ad channels.
6 May 2025 · Max Sinclair
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attribution-model
How to Choose the Right Attribution Model
Choosing the right attribution model doesn’t have to be hard. Explore key factors to help guide your decision with confidence.
8 Apr 2025 · Keith Perhac
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guides
What Is Audience Targeting? Tips to Target the Right Audience with Paid Ads
Wondering what is audience targeting? Discover how to define, refine and reach the right audience for your paid ad campaigns.
3 Mar 2025 · Max Sinclair
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google-ads
Understanding Google Ads PPC Bidding Strategies
Learn how to choose the right PPC bidding strategies to boost ad performance, lower costs and drive meaningful results for your business.
18 Dec 2024 · Max Sinclair
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facebook-ads
Google Ads vs Facebook Ads: Which Is Better For Your Business?
Google Ads vs Facebook Ads: Explore key differences and Discover which platform is best for your business. Boost your results and ad performance.
8 Nov 2024 · Max Sinclair
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b2b
7 SaaS Lead Generation Strategies For Driving Business Growth
Discover 7 powerful SaaS lead generation strategies to boost business growth and attract high-quality leads in a competitive market.
8 Nov 2024 · Max Sinclair
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google-ads
A/B Testing Google Ads: The Definitive Guide
Optimize your marketing strategy with A/B Testing Google Ads. Learn how to run split tests and enhance your ad campaigns.
25 Oct 2024 · Max Sinclair
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b2b
Why Your Business Should Use LinkedIn Text Ads
Explore LinkedIn Text Ads and learn how businesses can use them for targeted and cost-effective advertising.
17 Sept 2024 · Max Sinclair
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ad-agency
What Is The Best Ads Platform For SaaS Brands?
Uncover the best ads platform for SaaS businesses to improve reach, drive leads and maximize your digital advertising strategy.
9 Sept 2024 · Max Sinclair
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b2b
An Introduction Into Spotlight LinkedIn Ads And How They Benefit Your Business
Boost your brand with Spotlight LinkedIn Ads. Learn how to use this dynamic ad format to increase awareness and enhance your marketing strategy
9 Sept 2024 · Max Sinclair
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ad-agency
How Much Should I Spend on LinkedIn Ads to See Results?
Everyone always wants to know "How much should I spend on LinkedIn Ads to see results?" This post has the answers!
16 May 2024 · Max Sinclair
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ad-agency
How Much Ad Budget for Different Platforms?
How much ad budget for different budgets is really needed? As an ad agency owner, I manage ad spends across multiple accounts, so here are my tip tips!
15 May 2024 · Max Sinclair
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ad-agency
How Much Should I Spend on Facebook Ads to See Results?
Everyone always wants to know: "How much should i spend on Facebook Ads to see results?" The answer isn't as simple as it seems, but I hope that this post helps!
9 May 2024 · Max Sinclair
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ad-agency
What Is Google Click ID?
What is Google Click ID (also known as GCLID)? As a paid ads agency owner, I explain all of this in my newest blog post!
8 May 2024 · Max Sinclair
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ad-agency
How Much Do I Need to Spend On Google Ads?
As a paid ads agency owner, the one question I get all the time is "How much do I need to spend on Google Ads to see results?" This post is all about this topic.
2 May 2024 · Max Sinclair
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ad-agency
How Much Will LinkedIn Ads Cost My Business?
Many people find themselves asking the question "How much will LinkedIn Ads cost my business?". As an ads agency owner, I hope to answer that question today.
1 May 2024 · Max Sinclair
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ad-agency
The Importance of Qualified SaaS Leads
Qualified SaaS leads are the KEY to making your marketing a breeze. But what are they, and how do they work? This post contains the answers.
30 Apr 2024 · Max Sinclair
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ad-agency
What Should My Budget for Automated Bidding Strategies Be?
If you're wondering what your budget for automated bidding strategies should be, there are a few key things you need to know first.
24 Apr 2024 · Max Sinclair
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ad-agency
Complete SaaS Ads Campaign Structure
As an ads agency owner, I've noticed that everyone always wants to know how I approach a complete SaaS ads campaign structure, and I aim to shed some light on that in this post.
23 Apr 2024 · Max Sinclair
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ad-agency
How Much Will Google Ads Cost
If you've ever wondered "how much will Google Ads cost my business?", this post is here to help you figure out the answer.
22 Apr 2024 · Max Sinclair
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ad-agency
Full Ecommerce Meta Campaign Setup
In this post, I cover a really fun topic: how I'd approach an ecommerce Meta campaign if money weren't an issue.
19 Apr 2024 · Max Sinclair
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ad-agency
How Much Will Facebook Ads Cost?
Everyone always wants to know: how much will Facebook Ads cost? In this post, I aim to help you answer that question.
18 Apr 2024 · Max Sinclair
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ad-agency
How Much Budget for Facebook Ads is Ideal?
A lot of people struggle to figure out how much budget for Facebook Ads they need to have to see results. As a paid ads agency owner, I have some helpful insights.
10 Apr 2024 · Max Sinclair
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ad-agency
What Should Your Budget for LinkedIn Ads Be?
If you've ever wwondered what your budget for LinkedIn Ads should be, this post is here to help you figure it out.
4 Apr 2024 · Max Sinclair
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ad-agency
How Much Budget for Google Ads is Needed?
As a paid ads agency owner, one question I get all the time is how much budget for Google Ads is really needed. Well, keep reading to find out!
28 Mar 2024 · Max Sinclair
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ad-agency
How Does LinkedIn Charge Me for My Ads?
In today's post, I'll be answering the question "how does LinkedIn charge me for my ads?" so that you have all the information you need!
27 Mar 2024 · Max Sinclair
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ad-agency
Running a Paid Ads Agency
Running a paid ads agency has its ups and downs, and in this post, I share everything you need to know - from the good to the bad and everything in between!
26 Mar 2024 · Max Sinclair
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ad-agency
How Does Facebook Charge Me for My Ads?
If you've ever wondered "how does Facebook charge me for my ads?", this post has all the inside info you need - from a paid ads professional!
22 Mar 2024 · Max Sinclair
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ad-agency
Is Google Display Network Good?
If you've ever asked yourself (or anyone else) the question "Is Google Display Network good?", this post has all the answers you need!
21 Mar 2024 · Max Sinclair
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ad-agency
Meta Advantage Plus Campaigns
In this post, I (a paid ads agency owner) share my honest thoughts on Meta Advantage Plus Campaigns!
19 Mar 2024 · Max Sinclair
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guides
A Blueprint to Branding Your Business
Branding and marketing go hand in hand, so learn all the ins and outs of effectively marketing your business.
18 Mar 2024 · LauraBeauparlant
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ad-agency
How Much Budget Do I Need Per Campaign?
If you've ever asked yourself "how much budget do I need per campaign?", you're in luck! I put my years of paid ads experience to use by helping you figure this out.
13 Mar 2024 · Max Sinclair
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ad-agency
How Does Google Charge Me for My Ads?
If you've ever found yourself asking "how does Google charge me for my ads?" you've come to the right place to find the answer you're looking for.
5 Mar 2024 · Max Sinclair
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ad-agency
Is There a Minimum Budget for Paid Ads?
So many people find themselves asking the question "is there a minimum budget for paid ads?" And today, I'm here to answer that question!
29 Feb 2024 · Max Sinclair
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ad-agency
When Does Facebook Charge Me for My Ads?
As a paid ads professional, countless people have asked me "When does Facebook charge me for my ads?". In toda's post, I aim to answer this question!
28 Feb 2024 · Max Sinclair
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ad-agency
Google Merchant Centre Tutorial
Having a good Google Merchant Centre tutorial can help you make the most of this powerful ecommerce tool, and I'm here to help you master it!
27 Feb 2024 · Max Sinclair
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ad-agency
Professional LinkedIn Ads Column Setup
Having a custom LinkedIn Ads column setup can help you level up your ads and get access to all the data you need to make them profitable.
21 Feb 2024 · Max Sinclair
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ad-agency
Custom Meta Ads Column Setup
Learn all about the pros of having a custom Meta Ads column setup (and how to achieve this!) from a paid ads pro.
20 Feb 2024 · Max Sinclair
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ad-agency
When Does LinkedIn Charge Me?
In today's post, I share a few things that should help you answer the question: "When does LinkedIn charge me for my ads?"
15 Feb 2024 · Max Sinclair
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ad-agency
When Does Google Charge Me?
When does Google charge me for my ads? This is a commmon question, and the answer isn't nearly as complicated as you'd think!
14 Feb 2024 · Max Sinclair
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ad-agency
Why You Need a Custom Google Ads Column Setup
Goodbye crappy default columns and hello custom Google Ads column setups that show you the full picture!
13 Feb 2024 · Max Sinclair
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ad-agency
Should I Use a Paid Ads Agency?
Every business owner finds a time when they have to ask themselves: "Should I use a paid ads agency?". As an ad agency owner myself, I'm going to share the brutally honest answer.
7 Feb 2024 · Max Sinclair
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ad-agency
How to Achieve a Lower Cost Per Acquisition
Everyone wants to know how to lower their cost per acquisition, but then don't know where to start. However, lowering your CPA isn't always the best choice to make . . .
6 Feb 2024 · Max Sinclair
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ad-agency
LinkedIn Ads Cold Audiences
LinkedIn ads cold audiences are often overlooked and underutilised, but the truth is that they can be very beneficial for your business.
1 Feb 2024 · Max Sinclair
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ad-agency
Google Responsive Search Ads Tips
As an ads agency owner, I've learnt all the best Google responsive search ads tips, and I've decided to share them with you!
24 Jan 2024 · Max Sinclair
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ad-agency
How To Balance Meta Ads Testing
Learn how to properly balance Meta Ads testing to get the results you want in this comprehensive guide put together by a professional ads agency.
10 Jan 2024 · Max Sinclair
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ad-agency
Sneaky Meta Attribution Change by Facebook
Did you know that Facebook has released a Meta attribution change?
27 Dec 2023 · Max Sinclair
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ad-agency
How to Multiply Google ROI
This post will walk you through eleven key levers to help you multiply Google ROI. If you want to make the most of your Google Ads, you need to know how to increase your return on investment.
21 Dec 2023 · Max Sinclair
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ad-agency
LinkedIn Remarketing Tutorial
This comprehensive LinkedIn remarketing tutorial will show you how a professional ad agency approaches LinkedIn remarketing.
20 Dec 2023 · Max Sinclair
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ad-agency
LinkedIn Ads Remarketing
Learn how to leverage LinkedIn ads remarketing strategies to make your ads reach more people and bring in more leads!
14 Dec 2023 · Max Sinclair
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ad-agency
Hidden Meta Ads Data
Facebook has been keeping some precious info about your Meta Ads data a secret . . . Learn how to access this hidden Meta Ads data in this post!
13 Dec 2023 · Max Sinclair
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ad-agency
The Magic of LinkedIn Ads Tracking
Learn all about the magic of LinkedIn ads tracking and how it can help your B2B business in this comprehensive guide written by a paid ads expert.
12 Dec 2023 · Max Sinclair
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ad-agency
Google Ads Tracking Tips
Learn some of my favourite Google Ads tracking tips to help you make the most of your conversion tracking.
7 Dec 2023 · Max Sinclair
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ad-agency
The Problem with a Google Ads Brand Campaign
Google Ads brand campaigns could be ruining your paid ads strategy. Learn why I, as an ad agency owner, say this. . .
6 Dec 2023 · Max Sinclair
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ad-agency
Alex Hormozi Paid Ads
When it comes to Alex Hormozi paid ads, you might not know whether what he's saying is true or not. That's why I as an ad agency owner decided to share what I think.
5 Dec 2023 · Max Sinclair
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ad-agency
LinkedIn Lead Gen Forms
Learn how to master the art of LinkedIn lead gern forms with this comprehensive guide put together by a paid ads agency owner and expert.
4 Dec 2023 · Max Sinclair
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ad-agency
LinkedIn Audience Building
Learn how to use precision targeting in your LinkedIn audience building to help you make your ads as effective as possible!
1 Dec 2023 · Max Sinclair
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ad-agency
Make Effective Ads
In this post, I share some of the best tips I've learnt during my time as an ad agency owner on how you can make effective ads.
30 Nov 2023 · Max Sinclair
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ad-agency
Google Paid Ads Keyword Match Types
Google paid ads keyword match types can be tricky to navigate, and this post is here to help you through the process!
29 Nov 2023 · Max Sinclair
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ad-agency
Is Performance Max Good?
Performance Max is a relatively new ad type by Google, but the important question i: Is Performance Max good? I answer this in this post
27 Nov 2023 · Max Sinclair
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ad-agency
Facebook Ads for Skincare Brands
In this post, I guide you through how to effectively run Facebook Ads for skincare brands, using my experience as an ad agency owner.
23 Nov 2023 · Max Sinclair
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ad-agency
My Favourite Facebook Ads Tracking Alternatives
This post will share some of the best Facebook Ads tracking alternatives I've found through my ad agency.
22 Nov 2023 · Max Sinclair
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ad-agency
Different LinkedIn Ad Types
This post serves as a complete and comprehensive guide to different LinkedIn ad types. Best of all, the info comes directly from an ads agency owner!
15 Nov 2023 · Max Sinclair
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ad-agency
How to Come Up With a Paid Ads Strategy
In this post, I share my tips as an ad agency owner to help you come up with your own paid ads strategy.
13 Nov 2023 · Max Sinclair
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ad-agency
How to Use LinkedIn Ads for B2B
If you want to know how to use LinkedIn Ads for B2B lead generation, this is the post for you, as I share what I've learnt from working in paid ads.
13 Nov 2023 · Max Sinclair
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ad-agency
Google and Facebook Ads for Ecommerce%
In this post, I walk you through how to use Google and Facebook Ads for ecommerce to increase your profitability.
7 Nov 2023 · Max Sinclair
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ad-agency
How To Write The Best Sales Copy
Solid sales copy is the key to letting potential customers know that you have what they need and that your product or service is the answer to their problems.…
28 Apr 2023 · Max Sinclair
Read article »![A Pre-Launch Check List For Paid Ads [Everything you NEED]](/images/blog/a-pre-launch-check-list-for-paid-ads-everything-you-need/shutterstock_2047810445-scaled.jpg)
ecommerce
A Pre-Launch Check List For Paid Ads [Everything you NEED]
Today, I'm going to be writing about a pre-launch checklist for paid ads. This checklist will stand you in good stead for all your future ads, whether they're…
6 Apr 2023 · Max Sinclair
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ad-agency
Google Ads Guide For Super High ROAS: 46x
How does 46x return on your ad spend sound? Pretty good, right? This is what we, at Snowball Creations, have been consistently achieving for one of our clients…
10 Mar 2023 · Max Sinclair
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ad-agency
HOW TO Make Google Ads Work in High Competition Sectors
Google Ads are a vital tool for marketers who want to increase traffic and reach more customers, but with these benefits, you'll also encounter high…
3 Mar 2023 · Max Sinclair
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google-ads
How to boost your Google Ads Quality Score (and why it's so low!!!)
You're currently using Google Ads. But, your quality score is woefully low; I'm talking one's, twos, and threes throughout your account. Despite your best…
17 Feb 2023 · Max Sinclair
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b2b
How Broad Should Your Google Ads Keywords Be??
Selecting the right keywords for your Google Ads campaign is key to reaching your target audience and optimizing your PPC campaign performance. If you use…
3 Feb 2023 · Max Sinclair
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b2b
Google Ads Guide For SaaS
SaaS is a popular business model with lots of potential. If you have a SaaS business and are seeking to maximise the impact of your Google Ads campaign, you're…
13 Jan 2023 · Max Sinclair
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ad-agency
How to Choose a Sustainable Marketing Agency
By: Michelle Miller These days and over the last 20 years especially, the word “sustainable” has seemingly become more of a buzz word rather than a nuance,…
10 Jan 2023 · MichelleMiller
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budgets
Facebook Ads Beginners Guide For eCommerce Brands
Master the art of Facebook advertising to increase eCommerce sales and seriously scale your business with our beginner's guide to Facebook Ads! Put simply,…
6 Jan 2023 · Max Sinclair
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ecommerce
Google Ads Guide For eCommerce
Currently running Google ads but struggling for profitability, or you're already seeing some returns but want more?? Google Ads Guide For Ecommerce.
29 Sept 2022 · Max Sinclair
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facebook-ads
Choosing The Best Online Ad Platform For Your Business
Dipping your toe into the world of online marketing can be daunting, and often is difficult to know where to start and what strategy to focus on for your…
20 Apr 2022 · Max Sinclair
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google-ads
The Ultimate Keyword Match Types Guide - Google AdWords
Keyword match types are one of the most important settings in your Adwords account and can make or break your digital marketing strategy. To avoid some common…
30 Mar 2022 · Max Sinclair
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